Trackhouse Racing Project 91: Trackhouse Racing unveiled the ambitious Project 91 initiative back in May 2022, an endeavor aimed at expanding their international footprint by fielding the No. 91 Chevrolet sporadically in the Cup Series with drivers from global racing circuits.
Kimi Raikkonen, the 2007 Formula 1 World Champion, was the pioneer, making appearances at Watkins Glen International in 2022 and later at Circuit of the Americas in Austin during the 2023 season.
Following Raikkonen, three-time Supercars champion Shane van Gisbergen stepped up, delivering a remarkable win in his debut at the inaugural Chicago Street Race this year.
That triumph elevated SVG into Trackhouse’s development program, a comprehensive plan that will see him navigate through various NASCAR national series in selective races throughout the upcoming season, including engagements in Late Model events and other competitions.
However, what lies ahead for Project 91 remains a topic of current contemplation within Trackhouse.
Justin Marks, co-owner of Trackhouse, revealed, “We’re in discussions about the future of the program. Project 91 served its purpose by showcasing a win and attracting remarkable international talent to NASCAR. Yet, it remains a potent brand that excites fans. We’re exploring possibilities for its evolution next year.”
Trackhouse’s Project 91 initiative, along with NASCAR’s Garage 56 entry at the 24 Hours of Le Mans race this year, seemed to ignite heightened global interest in NASCAR throughout the 2023 season.
In an alliance with Stewart-Haas Racing, 2009 F1 World Champion Jenson Button, part of the Garage 56 entry, ventured into several Cup series races, joined by fellow teammate Mike Rockenfeller.
The influx continued with Kamui Kobayashi, the 2021 Le Mans 24 overall winner, racing on the Indianapolis Motor Speedway Road Course with Toyota’s 23XI Racing. Another debutant, 2023 Supercars champion Brodie Kostecki, took to the track for Richard Childress Racing at Indy.
Marks reflected on Project 91, stating, “The mission was to bridge the gap between NASCAR racing and the global motorsport culture, and we’ve certainly achieved that.”
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Our Reader’s Queries
What is Project 91 at Trackhouse Racing?
In May 2022, Justin Marks, co-owner of Trackhouse Racing, unveiled Project 91. The initiative aims to broaden the team’s global presence by entering the No. 91 Chevrolet in the Cup Series for international racers on a part-time basis.
Who owns Project 91 NASCAR?
Justin Marks, the owner of Trackhouse Racing, has revealed that the team’s Project 91 initiative will showcase in several races in 2023. Moreover, the program will feature multiple drivers, as confirmed by Marks during his appearance on SiriusXM NASCAR Radio. This announcement has generated excitement among fans, who are eagerly anticipating the team’s upcoming performances. With Marks at the helm, Trackhouse Racing is poised to make a significant impact in the world of NASCAR racing.
Does Pitbull own trackhouse?
Trackhouse Racing is a motorsports organization that competes in both the NASCAR Cup Series and MotoGP. The team is owned by Trackhouse Entertainment Group, which is a joint venture between Justin Marks and Grammy Award-winning rapper Armando Christian “Pitbull” Pérez.
What team is Trackhouse Racing affiliated with?
In 2020, Marks established Trackhouse as a single-car team with Daniel Suarez as the driver. However, in 2021, the team received a significant boost after Pitbull’s support and the acquisition of Chip Ganassi Racing’s assets. As a result, Ross Chastain was added to the team’s roster.
