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Stewart-Haas Racing Trials: Sponsorship Setbacks and Team Shifts in NASCAR 2023

Stewart-Haas Racing Trials: In a string of misfortunes for Tony Stewart, the challenges of the 2023 Cup Series season continue to linger. Stewart-Haas Racing grappled with a winless season, further compounded by the departure of Kevin Harvick and the consequential loss of the significant sponsor, Anheuser-Busch, worth $110 billion. Adding to Stewart’s dismay, another sponsorship hit follows as a result of Harvick’s retirement, leading to an unexpected partnership with a rival team.

Harvick, a longstanding star at Stewart-Haas Racing, claimed the 2014 Cup Series title in his inaugural full-time season with the team and secured numerous victories. With his departure, the team faces the palpable impact of losing key sponsors.

The latest sponsor departing due to Harvick’s retirement is Hunt Brothers Pizza, a long-time primary supporter of Harvick. The sponsor is now set to join forces with a rival team, specifically the Cup Series champion, Team Penske. Starting in 2024, Hunt Brothers Pizza will engage in a multi-year deal with Team Penske‘s NASCAR program. The American food chain will serve as a primary sponsor for select races featuring two-time NASCAR Cup Series champion Joey Logano. Additionally, the company will act as an associate sponsor for the 2023 Cup Series champion, Ryan Blaney.

Scott Hunt, CEO of Hunt Brothers Pizza, expressed enthusiasm about the partnership with Team Penske, highlighting the alignment of values and commitment to excellence shared by both parties.

Stewart-Haas Racing Trials (1)

The sponsorship exodus from Stewart-Haas Racing isn’t solely linked to Harvick’s departure. Veteran racer Aric Almirola also bid farewell to full-time competition, resulting in another sponsor loss for Stewart. Smithfield Foods, a significant partner for Almirola over the past decade, announced their exit from the sport at the conclusion of the 2023 season, further complicating matters for Tony Stewart and the team.

Looking ahead, Stewart-Haas Racing faces a formidable path. As they navigate through a series of setbacks, including sponsor departures and retirements, the question arises: Can the Cup Series-winning team rebound from these adversities in the upcoming 2024 season? Your thoughts on their prospects are welcomed.

ALSO READ: Kevin Harvick Inc. Late Model Lineup: Stewart-Haas Racing Stars Ready to Roll

Our Reader’s Queries

Is Stewart-Haas Racing open to the public?

Our shop and store are now open for business! We welcome you to visit us during our operating hours, which are from Monday to Friday, 10 am to 2 pm ET. We can’t wait to see you!

Who will drive for Stewart-Haas in 2024?

Stewart-Haas Racing is set to make some major moves in its NASCAR Cup Series program come 2024. The team will bid farewell to Kevin Harvick and Aric Almirola, with Josh Berry and Noah Gragson stepping in to take their places. Berry will take over the No. 4 car, while Gragson will be behind the wheel of the No. 10 car. These changes are sure to shake things up and bring a fresh perspective to the team.

Who will be driving for Stewart-Haas in 2023?

Stewart-Haas Racing (SHR) has announced that Ryan Preece, the 32-year-old racer from Berlin, Connecticut, has been promoted from his reserve driver role to the NASCAR Cup Series. Preece will be driving the team’s No. 41 Ford Mustang starting in 2023. This move is a testament to Preece’s talent and dedication to the sport, and we look forward to seeing him excel on the track.

Can you tour the Haas F1 factory?

Haas F1 Team packages are exclusively available at select races and offer a luxurious VIP hospitality experience in either the Paddock Club or Champions Club. Additionally, guests will have the opportunity to tour the Haas F1 Team garage, providing an exclusive behind-the-scenes look at the inner workings of the team. Don’t miss out on this unique opportunity to experience the excitement of Formula One racing in style.

Khushal Bhatia
Khushal Bhatia
Khushal Bhatia, a distinguished BA (Hons) English graduate from St. Stephen College (University of Delhi) and a holder of a Post Graduate Diploma in Journalism (English) from IIMC Delhi, is an accomplished journalist. Currently affiliated with, Khushal is an expert in covering a range of sports topics with a specialization in motorsports, particularly NASCAR. His insightful articles explore the nuances of the sporting world, providing readers with comprehensive analysis and the latest updates. With a commitment to unbiased reporting, Khushal's expertise and authoritative voice make him a reliable source for sports enthusiasts.


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