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HomeNASCAR NewsNASCAR Drivers NewsCorey LaJoie 2024 Primary Sponsor: CELSIUS Powers Up NASCAR Excitement

Corey LaJoie 2024 Primary Sponsor: CELSIUS Powers Up NASCAR Excitement

Corey LaJoie 2024 Primary Sponsor: In the fast-paced world of NASCAR, sponsorships play a crucial role in fueling the excitement both on and off the track. As the 2024 season approaches, driver Corey LaJoie and Spire Motorsports have announced a thrilling partnership with CELSIUS, a leading brand in the health and wellness industry.

With CELSIUS returning as LaJoie’s primary sponsor, fans can anticipate an electrifying season ahead. Known for its healthier energy drinks designed for active lifestyles, CELSIUS is expanding its NASCAR presence with a multi-race sponsorship.

This collaboration between LaJoie, Spire Motorsports, and CELSIUS has generated immense anticipation for the 2024 NASCAR Cup Series, leaving fans eager to witness notable performances and experience the power of CELSIUS in action.

Key Takeaways

  • CELSIUS returns as the primary sponsor for Corey LaJoie and Spire Motorsports for four races in 2024.
  • CELSIUS offers a healthier energy drink option for individuals seeking essential energy, with a blend of vitamins and no sugar.
  • Corey LaJoie expresses excitement about continuing the partnership with CELSIUS and highlights the team’s efforts to enhance their short-track package.
  • CELSIUS expands its NASCAR presence with a multi-race sponsorship deal in the NASCAR Cup and Xfinity Series, partnering with AJ Allmendinger and Kaulig Racing in both series.

CELSIUS Returns as Primary Sponsor for Corey LaJoie and Spire Motorsports in 2024

CELSIUS will continue to fuel the excitement of NASCAR fans in 2024 by returning as the primary sponsor for Corey LaJoie and Spire Motorsports for four highly anticipated races.

The partnership between CELSIUS and LaJoie’s No. 7 Chevrolet will kick off at the Busch Light Clash, followed by races at Atlanta Motor Speedway, the Chicago Street Course, and Daytona International Speedway.

This collaboration signifies a continued commitment to the world of racing and showcases the mutual trust and belief between CELSIUS and LaJoie.

As a leading fitness drink brand, CELSIUS understands the energy and determination required in motorsports, making it a perfect fit for LaJoie and Spire Motorsports.

With CELSIUS on board, fans can expect an electrifying performance from LaJoie as he strives for victory in these upcoming races.

Corey LaJoie 2024 Primary Sponsor (2)

CELSIUS: A Healthier Energy Drink for Active Lifestyles

With a focus on promoting active lifestyles, CELSIUS offers a healthier energy drink option that delivers essential energy to fuel individuals’ daily pursuits. This premium lifestyle energy drink stands out from its competitors due to its formulation, which includes seven essential vitamins.

Here are three reasons why CELSIUS is the go-to choice for those seeking a healthier energy boost:

  • Nutrient-rich: CELSIUS contains a blend of vitamins, including vitamin C, vitamin B6, and vitamin B12, which play a crucial role in supporting overall health and well-being.
  • No sugar crash: Unlike traditional energy drinks that are loaded with sugar, CELSIUS is sugar-free, ensuring that individuals can enjoy sustained energy without experiencing a subsequent crash.
  • Metabolism support: CELSIUS’ unique combination of ingredients, such as green tea extract and ginger root, can help boost metabolism and support fat loss, making it an ideal choice for those seeking to maintain a healthy weight.

Corey LaJoie’s Enthusiasm for CELSIUS Partnership and the 2024 Season

Corey LaJoie’s unwavering enthusiasm for the CELSIUS partnership and the highly-anticipated 2024 season is a testament to his dedication and passion for the sport of NASCAR.

As a passionate participant and driver for Spire Motorsports, LaJoie expresses his excitement about continuing the partnership with CELSIUS. He believes that the collaboration will bring new opportunities and success on the track.

LaJoie highlights the positive prospects for the upcoming season, emphasizing the team’s efforts to enhance their short-track package. He recognizes the importance of maintaining a healthy and active lifestyle, which aligns with CELSIUS’ mission to provide a healthier energy drink option.

LaJoie’s enthusiasm reflects his commitment to pushing boundaries, both on and off the track, and his belief in the potential of the partnership to elevate his performance in the 2024 NASCAR season.

CELSIUS Expands NASCAR Presence with Multi-Race Sponsorship

Expanding its presence in the NASCAR realm, CELSIUS announces a multi-race sponsorship deal that includes both the NASCAR Cup and Xfinity Series. This collaboration goes beyond the Cup Series, as CELSIUS partners with AJ Allmendinger and Kaulig Racing in both series. The energy drink brand’s mission to promote a healthier energy drink option aligns perfectly with the racing community.

This expansion of their NASCAR presence brings several advantages:

  • Increased visibility: With sponsorship in multiple races, CELSIUS will enjoy more exposure to fans, drivers, and teams, solidifying its position in the NASCAR world.
  • Enhanced brand recognition: By partnering with both the NASCAR Cup and Xfinity Series, CELSIUS will reach a broader audience, increasing brand recognition and awareness.
  • Stronger relationships: Building relationships with drivers and teams in both series allows CELSIUS to deepen its connections within the NASCAR community.

With this multi-race sponsorship, CELSIUS is poised to make a significant impact on the NASCAR stage, reinforcing its commitment to the sport and its fans.

Corey LaJoie 2024 Primary Sponsor (1)

Anticipation Builds for Notable Performances in the 2024 NASCAR Cup Series

As anticipation grows for the upcoming 2024 NASCAR Cup Series, fans eagerly await the notable performances that will undoubtedly captivate the racing world. The partnership between CELSIUS, Corey LaJoie, and Spire Motorsports reflects a commitment to active lifestyles and adds an energetic dynamic to the series. With the distinctive CELSIUS colors prominently displayed at various tracks, the brand’s presence in NASCAR is set to make a lasting impact.

Fans can expect to witness thrilling moments on the track as LaJoie showcases his skills and competes against the best drivers in the sport. As the season unfolds, the table below highlights some key races where fans can look forward to seeing Corey LaJoie in action.

Daytona 500February 20
Coca-Cola 600May 29
Brickyard 400July 24
Southern 500September 4
Championship RaceNovember 7

These races, among others, will provide ample opportunities for LaJoie to demonstrate his talent and potentially secure victory. NASCAR fans can’t wait to witness the excitement and drama that will unfold in the 2024 Cup Series.

Conclusion of Corey LaJoie 2024 Primary Sponsor

In conclusion, the partnership between Corey LaJoie and CELSIUS has generated excitement in the NASCAR community for the 2024 season. As a healthier energy drink option, CELSIUS aligns perfectly with LaJoie’s active lifestyle.

With their expanded presence in NASCAR through multi-race sponsorship, CELSIUS is set to make a notable impact. Fans eagerly anticipate LaJoie’s performances in the upcoming NASCAR Cup Series, fueled by the power of CELSIUS.

Corey LaJoie 2024 Primary Sponsor (3)

Our Reader’s Queries

Q. Who drives the Celsius car?

A. Logan Misuraca has exciting news as she declares her participation in the 2023 ARCA Menards Series. Behind the wheel of the No. 63 Spraker/PCW Racing CELSIUS Essential Energy Chevrolet, she is set to race at superspeedways Daytona and Talladega, adding anticipation and energy to the upcoming series. Misuraca’s entry into these iconic races reflects her commitment and readiness to compete at high-profile events in the ARCA Menards Series.

Q. Where is Spire Motorsports located?

A. On August 11, 2020, Spire Motorsports made a significant move by acquiring the assets of Leavine Family Racing. This strategic acquisition paved the way for Spire Motorsports to transition into a two-car operation starting in the 2021 season. Subsequent to the purchase, the team made a notable shift in its operational base, relocating its headquarters from Mooresville to the former shop of AK Racing in Concord, North Carolina. This expansion marked a notable development in the team’s structure and presence within the NASCAR Cup Series.

Q. Which country made Celsius?

A. CELSIUS made its initial debut in Sweden in 2009, marking a significant success that transformed the landscape of functional drinks and energy drinks in the country. Notably, CELSIUS has maintained a commitment to being entirely vegan, free of carbohydrates, and exclusively made with natural flavors and colors. This dedication to a plant-based and clean formula distinguishes CELSIUS in the market, aligning with the preferences and values of consumers seeking a healthier and more natural energy drink option.

Q. Who are the drivers for Spire Motorsports in 2024?

A. In the 2024 NASCAR Cup Series, Spire Motorsports is set to field three Chevrolet Camaro ZL1s with distinct numbers and drivers. The lineup features the No. 7, driven by Corey LaJoie, the No. 71, piloted by Zane Smith, and the No. 77, with Carson Hocevar behind the wheel. This diverse and talented driver lineup reflects Spire Motorsports’ commitment to competitive racing and positions them for a dynamic presence in the upcoming NASCAR season.

Q. Who is number 7 on Spire Motorsports?

A. Corey LaJoie takes on the role of the full-time driver for Spire Motorsports, steering the team’s No. 7 Chevrolet. Simultaneously, Ty Dillon assumes the driver’s seat for the No. 77, contributing to the team’s efforts and adding his expertise to the NASCAR Cup Series competition. This driver alignment sets the stage for Spire Motorsports’ pursuit of success in the upcoming racing season..

Q. Who drives the 77 car?

A. In the 2024 NASCAR Cup Series, Ty Dillon is set to make a significant transition as he moves to a full-time role, driving the No. 77 Chevrolet for Spire Motorsports. This marks a noteworthy progression for the three-time NASCAR Craftsman Truck Series winner as he steps into the highly competitive realm of the NASCAR Cup Series on a full-time basis. Dillon’s presence in the No. 77 Chevrolet adds anticipation and potential to Spire Motorsports’ campaign in the upcoming season.

ALSO READ: Corey LaJoie’s Contract Renewal: The Pillar of Spire Motorsports’ Future

Khushal Bhatia
Khushal Bhatia
Khushal Bhatia, a distinguished BA (Hons) English graduate from St. Stephen College (University of Delhi) and a holder of a Post Graduate Diploma in Journalism (English) from IIMC Delhi, is an accomplished journalist. Currently affiliated with, Khushal is an expert in covering a range of sports topics with a specialization in motorsports, particularly NASCAR. His insightful articles explore the nuances of the sporting world, providing readers with comprehensive analysis and the latest updates. With a commitment to unbiased reporting, Khushal's expertise and authoritative voice make him a reliable source for sports enthusiasts.


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