Zane Smith joins forces with Benebone, bringing a fresh partnership to NASCAR as the 2025 season heats up. With the No. 38 Ford Mustang set to race in front of millions, Zane Smith is eager to make an impact. As a dog lover, this partnership means more than just racing—it’s about connecting with fans and their pets. Will this collaboration push Zane Smith to Victory Lane?
Key Highlights
- Zane Smith partners with Benebone to compete in the No. 38 Ford Mustang.
- Benebone will be the primary sponsor for three races in the upcoming NASCAR season.
- The partnership will debut at the Coca-Cola 600 on Memorial Day Weekend.
- The collaboration with Zane Smith aims to enhance Benebone’s brand visibility in motorsports.
- The partnership focuses on achieving success and engaging NASCAR fans and dog lovers.
Benebone Extends Partnership with Front Row Motorsports
Benebone, a prominent American brand known for its durable dog toys, has announced the extension of its partnership with Front Row Motorsports for a consecutive season. This tactical collaboration marks the third year of cooperation between the two entities, highlighting Benebone‘s commitment to NASCAR and its fanbase.
The company’s expedition with Front Row Motorsports began with Michael McDowell piloting the No. 34 Ford Mustang Dark Horse. Throughout the past two seasons, Benebone’s branding has been featured in four NASCAR events, contributing to the visibility and recognition of their durable products.
For the upcoming NASCAR season, Benebone is shifting its focus to support the No. 38 car, driven by Zane Smith. Smith, a driver with a proven track record, has been affiliated with Front Row Motorsports since his participation in the NASCAR Craftsman Truck Series. In 2023, he had Benebone as an associate sponsor, which laid the groundwork for this improved partnership.
This shift to the NASCAR Cup Series marks a notable step for both Smith and Benebone, as they aim to make a substantial impact in the higher echelons of the sport.
The continued alliance with Front Row Motorsports reflects Benebone’s tactical vision of aligning with successful and promising drivers. By supporting Zane Smith in the No. 38 Ford, Benebone seeks to strengthen its brand presence in the competitive racing landscape.
Benebone’s Sponsorship Plans with Zane Smith
The collaboration between Zane Smith and Benebone is set to gain prominence with Benebone’s tactical move to become a three-race primary sponsor for the No. 38 team. This partnership will commence with the prestigious Coca-Cola 600 at Charlotte Motor Speedway on Memorial Day Weekend. This race marks a notable point in the NASCAR calendar, offering Benebone a substantial platform to display its brand in front of a vast audience.
Benebone’s sponsorship will continue with appearances at two more races. The No. 38 Ford Mustang Dark Horse will feature Benebone’s primarily green colors at the Autodromo Hermanos Rodriguez in June, followed by a highly anticipated event during the NASCAR Playoffs at Talladega Superspeedway in October. These races will provide further exposure for Benebone, reinforcing its commitment to motorsports and expanding its presence within this competitive arena.
For Zane Smith, the alliance with Benebone is not only tactical but also personal. As a dog owner, Smith resonates with Benebone’s mission to create enjoyable, long-lasting toys for dogs.
Smith has expressed enthusiasm about this partnership, highlighting his connection to his dogs, Roxy and Kygo. He regards this collaboration as an ideal match, aligning with his lifestyle and values.
“I’m excited to reignite my partnership with Benebone.”
“My dogs are a huge part of my life, so it’s great to have a partner who understands this special connection. I’m inspired by Benebone’s commitment to creating long-lasting toys that dogs love. Hopefully, I can repay them with a trip to Victory Lane.” – Zane Smith
Smith’s aim to deliver success on the track is fueled by his appreciation for Benebone’s dedication. As the partnership unfolds, both Smith and Benebone are poised to make a memorable impact in the upcoming races, with Victory Lane as their ultimate goal.
Benebone’s Success with Michael McDowell
Despite the challenges inherent in the competitive world of NASCAR, Benebone has experienced remarkable success through its partnership with Michael McDowell. Over the last two seasons, McDowell has driven under the Benebone banner in four races within the NASCAR Cup Series. This collaboration has proven fruitful, marking a considerable milestone for the brand in the fast-paced motorsport arena.
Benebone’s tenure with McDowell has been highlighted by a standout moment at Atlanta Motor Speedway. Last spring, McDowell secured a pole position at this prestigious venue, showcasing both his driving skill and Benebone’s esteemed presence on the track. Achieving a pole position in NASCAR is a demonstration of a driver’s talent and the team’s tactical insight, making this accomplishment particularly remarkable for a sponsor like Benebone.
In addition to the pole position, McDowell has also delivered two top-10 finishes while representing Benebone. These achievements have not only raised McDowell’s profile but have also served to improve Benebone’s visibility and reputation within the NASCAR community. The consistent performance at a high level demonstrates the effectiveness of this partnership.
For Benebone, these successes with McDowell symbolize a tactical alignment with a driver capable of competing at the top of the field. By associating with a driver who consistently performs well, Benebone has solidified its standing in motorsport sponsorship.
Benebone’s Vision for the 2025 Season
Building on their successful collaboration with Michael McDowell, Benebone sets its sights on an exciting future with Zane Smith for the 2025 NASCAR Cup Series season.
Benebone, renowned for its dedication to dog-friendly products, is enthusiastic to expand its influence within the rapidly growing NASCAR community. Nate Harceg, Benebone’s Chief Growth Officer, expressed excitement about continuing the partnership with Front Row Motorsports and Zane Smith, highlighting the incredible passion and loyalty of NASCAR fans. This collaboration aligns with Benebone’s mission to connect with dog lovers both on and off the track.
“We’re thrilled to continue our partnership with Front Row Motorsports and Zane Smith for the 2025 NASCAR Cup Series season.”
“The NASCAR community’s passion and loyalty have been incredible, and Zane is a fantastic ambassador for our brand. As a company built on making lives better for dogs and their humans, we’re excited to connect with fans on and off the track and share our mission with even more dog lovers this season.” – Nate Harceg
Zane Smith, recognized for his talent and charisma, is poised to serve as a remarkable ambassador for Benebone. His involvement is anticipated to enhance the brand’s presence not only within the racing community but also among pet enthusiasts.
The No. 38 Benebone Ford Mustang will make its debut on Sunday, May 25, at Charlotte Motor Speedway, a date marked with great anticipation. The event will be broadcast at 6:00 PM ET on Amazon Prime Video, PRN, and SiriusXM NASCAR Radio (Channel 90), ensuring thorough coverage for fans and stakeholders similarly.
The upcoming NASCAR season presents a unique opportunity to further embed the Benebone brand within the NASCAR landscape, making strides toward a successful 2025 season.
News in Brief: Zane Smith Joins Forces With Benebone
The partnership between Benebone and Front Row Motorsports, highlighted by the collaboration with driver Zane Smith, represents a tactical effort to improve the team’s performance in the No. 38 Ford. Building on past successes with Michael McDowell, Benebone aims to utilize this new alliance to achieve further victories. With a clear vision for the 2025 season, both parties are committed to strengthening their competitive edge, showcasing the potential of this collaboration in the motorsports arena.
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