Could an iconic brand return to NASCAR post-2025? As Xfinity prepares to end its title sponsorship of NASCAR’s lower-tier series, fans are left wondering what comes next. With speculation swirling about the future of the series, many are asking if a beloved brand could take over. While some names are already buzzing, the question remains: who will step up to fill the big shoes Xfinity leaves behind?
Key Highlights
- Taylor Kitchen uses social media to promote Busch Beer’s return as NASCAR’s title sponsor.
- The hashtag #BringBackTheBuschSeries, popularized by Taylor Kitchen, gains traction among NASCAR fans.
- The post highlights Busch Beer’s legacy, resonating with fans’ nostalgia for the Busch Series.
- The viral post sparks discussions about Busch Beer’s influence on NASCAR history.
Xfinity to End Title Sponsorship After 2025 Season
NASCAR’s lower-tier series, currently known as the Xfinity Series, is set to undergo a notable change as its title sponsorship with Comcast’s Xfinity brand is expected to end after the 2025 racing season.
This shift marks the end of a decade-long partnership that began in 2015 when NBC signed a broadcast deal. During this period, Comcast’s Xfinity brand took over the naming rights, establishing a noteworthy presence in the sport.
The Xfinity Series, often viewed as a stepping stone to NASCAR’s premier series, has benefited from this partnership, gaining improved visibility and attracting a diverse fan base.
As the contract term nears its end, industry insiders anticipate the introduction of a new title sponsor in 2026.
Xfinity’s departure from the title role will not sever its ties with NASCAR, as it plans to remain a premier partner, continuing to support the sport in other capacities.
Busch Beer’s Potential Return as Title Sponsor?
With the ending of the Xfinity Series sponsorship after the 2025 season, attention shifts to the future possibilities for NASCAR’s lower-tier series. Among the potential changes, fans enthusiastically anticipate the return of Busch Beer as a title sponsor.
This excitement is fueled by NASCAR influencer Taylor Kitchen, who expressed her support on social media, highlighting the strong sentiment among fans. Her post on X included the hashtag #BringBackTheBuschSeries, resonating with many who share her enthusiasm.
“Folks… it’s time. #BringBackTheBuschSeries…”In all seriousness though, it will be sad to see Xfinity go. They’ve been an excellent partner of the sport. Curious to know what’s ahead.” – Taylor Kitchen
Folks… it’s time. #BringBackTheBuschSeries https://t.co/RJsDsVs8Fe
— Taylor Kitchen (@_TaylorKitchen_) February 4, 2025
Busch Beer’s association with NASCAR has a storied past, and its potential return could rekindle that historical connection. The brand’s involvement in the sport could bring renewed interest, drawing from its previous success and popularity.
The shift from Xfinity to a new sponsor marks an important moment for NASCAR, providing an opportunity to strengthen its relationship with fans through a familiar and celebrated brand like Busch Beer. The anticipation builds as fans await the next chapter.
The Busch Series Legacy and Its Popularity Among Fans
The Busch Series, which emerged from the Sportsman division in 1982, has left a lasting impact on NASCAR fans. Officially recognized with Budweiser as the title sponsor, it gained considerable popularity when Busch Beer took over in 1984.
The series, which held Busch’s sponsorship until 2007, became synonymous with the brand, creating a lasting legacy. This era is fondly remembered for producing NASCAR legends and introducing the concept of ‘Buschwhacking,’ where established Cup Series drivers competed, enhancing prestige and excitement. Notable veterans like Mark Martin, Kevin Harvick, and Kenny Wallace frequently participated, drawing fans’ attention.
In addition to seasoned drivers, the Busch Series was a proving ground for emerging talents. Young racers such as Dale Earnhardt Jr., Greg Biffle, Kyle Busch, and Martin Truex Jr. found notable success.
NASCAR Introduces New ‘Xfinity Fastest Lap’ Point Rule
As NASCAR fans reminisce about the impactful Busch Series era, the sport continues evolving with new rules and regulations. One such change is the introduction of the ‘Xfinity Fastest Lap‘ point, which aims to reward speed and tactical expertise.
According to Sports Business Journal, NASCAR will award one point to the driver or team that sets the fastest lap in each race. This new rule will apply across all three National Series, potentially influencing championship standings.
Matt Lederer, Comcast VP of Branded Partnerships & Activation, expressed enthusiasm about this initiative. He stated that the partnership with Xfinity Mobile seeks to create awareness in an exciting and disruptive manner within the NASCAR audience.
“We’re going to do some really exciting things with [Xfinity] Mobile to try to be really interruptive and disruptive with how we create awareness for that product within the NASCAR audience.” – Matt Lederer
The original Xfinity title sponsorship deal, valued at $200 million over ten years, concludes at the end of 2024. However, the brand has renewed its commitment for 2025, while NASCAR seeks a new sponsor.
News in Brief: Could an Iconic Brand Return to NASCAR
As Xfinity prepares to end its title sponsorship after the 2025 season, fans are buzzing with excitement about the possible return of Busch Beer as a NASCAR sponsor. The Busch Series, once popular among fans, could make a comeback, adding nostalgia to the races. Meanwhile, NASCAR’s new ‘Xfinity Fastest Lap’ point rule aims to add excitement to the competition. These changes promise to reshape the racing landscape, keeping fans engaged and looking forward to future developments.
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