Trackhouse Racing Lands Major Sponsorship Deal as Choice Privileges Expands Partnership

Key Highlights

• Choice Hotels extended its sponsorship with Trackhouse Racing for the 2025 NASCAR Cup Series season.
• The partnership involves drivers Ross Chastain and Daniel Suárez, enhancing visibility and engagement.
• Choice Privileges members can redeem points for exclusive race day experiences.
• The 2024 program saw high engagement, with millions of points redeemed for VIP experiences.
• The sponsorship includes primary paint schemes and branded apparel at key NASCAR events.

The partnership, now in its third year, reflects the program’s commitment to providing insider access to NASCAR enthusiasts.

Building on last year’s success, Choice Privileges broadens its sponsorship to include Ross Chastain, driver of the No. 1 Chevrolet, alongside Daniel Suárez, who pilots the No. 99 Chevrolet.

This extension signifies a strengthened relationship with Trackhouse Racing, aimed at leveraging the popularity of both drivers. The inclusion of Chastain is expected to amplify Choice Privileges’ visibility, engaging a wider demographic of racing fans.

With this expanded driver lineup, the program reinforces its dedication to merging hospitality excellence with high-octane motorsport entertainment, fostering deeper connections within the NASCAR community.

Exclusive Race Day Experiences for Members

The expanded sponsorship between Choice Hotels International and Trackhouse Racing not only strengthens their NASCAR presence but also introduces a unique opportunity for Choice Privileges members.

Through the program, members can use their points to bid on exclusive race day experiences that offer unprecedented access to the inner workings of a NASCAR team. Participants are granted a thorough tour of the team transporter and pit road, followed by a meet-and-greet with Trackhouse drivers.

This engagement continues with an intimate observation of final car adjustments within the team garages.

Further enhancing the experience, members are seated in the pit box alongside the crew chief, witnessing real-time strategy and decision-making.

The day is capped off with a meal prepared by the team’s traveling chef, shared alongside the crew.

2024 Program Success and Customer Engagement

In 2024, the partnership between Trackhouse Racing and Choice Hotels International considerably raised customer engagement and demonstrated the success of the Choice Privileges program. This success was evident as millions of points were redeemed for VIP experiences during the NASCAR Cup Series, showcasing the program’s appeal.

Several key aspects of the program’s success were noted:

1. High Redemption Rate: Nearly 90% of points used were earned through stays or Choice Privileges® Mastercard® usage.
2. Elite Member Participation: Approximately 80% of participants were Elite members, demonstrating strong engagement from loyal customers.
3. Attractive Experiences: The program offered unique opportunities like meeting drivers and experiencing pit road adrenaline, aligning with member interests.
4. Elite Status Accessibility: Achieving Elite status required as few as 10 nights annually, encouraging continued loyalty.

Nandika Suri, Vice President at Choice Hotels, highlighted the growing importance of experiences in travel, reflecting the program’s alignment with customer desires.

“As experiences increasingly become a key driver of people’s travel plans, we are committed to enhancing offerings available through Choice Privileges to give our customers unforgettable memories.”

“There’s little that compares to the adrenaline rush of the pit road and the chance to meet the drivers and pit crew, which is why the Trackhouse Racing offer was so popular with customers. We’re thrilled to extend this sponsorship, which perfectly aligns with many of our members’ interests.” – Nandika Suri

Season-Long Sponsorship and Trackhouse Racing’s Excitement

This year, the partnership between Trackhouse Racing and Choice Privileges promises to deliver a dynamic season-long sponsorship experience.

As a prominent sponsor, Choice Privileges will be integrated into all 38 NASCAR Cup Series races, offering unmatched visibility and engagement opportunities. Their brand will take center stage with primary paint schemes on Trackhouse Racing cars and branded fire suits and team apparel featured at select races. These races include key events in Martinsville, Kansas City, St. Louis, and Charlotte, showcasing drivers like Ross Chastain and Daniel Suárez.

The collaboration is met with enthusiasm from both parties. Trackhouse Racing’s founder, Justin Marks, expressed excitement about the alliance, anticipating a thrilling season.

“We couldn’t be more excited to partner with Choice Privileges and to tap into its fast-growing member base.”

“We look forward to welcoming Choice Privileges members to the tracks for what will no doubt be an exciting NASCAR Cup season.” – Justin Marks

He highlighted the potential to engage with Choice Privileges’ expanding member base, inviting them to experience the racing excitement firsthand. This partnership emphasizes Trackhouse Racing’s commitment to innovation and engagement in the NASCAR Cup Series.

News in Brief: Trackhouse Racing Lands Major Sponsorship Deal

The expanded partnership between Choice Hotels and Trackhouse Racing denotes a tactical advancement in sponsorship dynamics, promising exclusive race day experiences for Choice Privileges members. Building on the successful engagement of the 2024 program, this season-long sponsorship highlights Trackhouse Racing’s commitment to enhancing fan interaction and brand visibility.

As both entities anticipate increased customer engagement, the collaboration is poised to deliver considerable benefits, aligning with their mutual goals of growth and innovation within the racing industry.

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