Cable TV is killing NASCAR—at least, that’s what many are starting to believe. FOX Sports has made major changes, shifting more races to cable, and the effects are impossible to ignore. Some numbers are rising, but not where it matters most. Even with a record-setting race at Phoenix Raceway, concerns are growing. Viewership shifts, broadcast decisions, and rising frustrations paint a complicated picture. Is this the right move for NASCAR, or is something bigger at risk?
Key Highlights
- Fans criticize NASCAR’s decision to air races on FS1, claiming it limits visibility and access.
- FS1’s lower average viewership compared to network TV is a major concern for fans.
- Critics argue that cable TV reliance alienates both younger and older audiences.
- NASCAR’s media strategy is questioned for not leveraging broader platforms like Amazon Prime.
- Rising ratings contrast with concerns over fans’ decreased engagement due to cable exclusivity.
FOX Sports’ Ongoing NASCAR Coverage Issues
Despite the anticipation that often surrounds NASCAR events, FOX Sports’ ongoing coverage issues have left fans frustrated and disappointed. The network has faced criticism for its inability to capture vital moments with clarity and precision.
During the 2024 NASCAR Cup Series season, viewers were subjected to blurry last-lap pictures and missing driver information, leading to a fragmented viewing experience. These issues persisted into 2025, with noteworthy incidents like Ty Gibbs‘ airborne stunt at COTA and Brad Keselowski’s cool-suit failure being inadequately covered.
Such lapses in coverage have not only incited fan dissatisfaction but have also raised questions about FOX Sports’ commitment to delivering high-quality broadcasts.
With NASCAR’s new $7.7 billion media rights deal in effect, expectations for improved coverage are higher than ever. However, despite the network’s brighter ratings for specific races, the persistent technical failures highlight a need for tactical reevaluation and improvement of broadcast standards.
FOX’s NASCAR Ratings See a Rise Despite Criticism
While FOX Sports has been under fire for its coverage mishaps, its NASCAR ratings have surprisingly shown an upward trend.
Despite the vocal dissatisfaction among fans due to missed race coverage, FOX’s tactical decisions have apparently paid off with improved viewership statistics. The company concluded the 2024 NASCAR Cup Series season with notable metrics:
- Averaged 3.773 million viewers, a 4% increase from the previous year, excluding the rain-delayed Daytona 500.
- Considerable viewership growth for the Daytona 500 in 2025, achieving a 3.4 rating and 6.76 million viewers, up 13%.
- Atlanta and COTA races garnered 4.586 million and 4.132 million viewers, respectively.
- The Shriner’s Children 400 at Phoenix Raceway marked an 18% viewership increase on FS1.
“@FS1 got a 1.43 rating and 2.82 million viewers for Sunday’s NASCAR Cup Series race at Phoenix; there’s no direct comparison to last year as that event was on @FoxTV’s broadcast channel (4.028 million viewers).” – Adam Stern
.@FS1 got a 1.43 rating and 2.82 million viewers for Sunday’s NASCAR Cup Series race at Phoenix; there’s no direct comparison to last year as that event was on @FoxTV‘s broadcast channel (4.028 million viewers).
🔲 @TheCW got 1.2 million for Saturday’s Xfinity race, up 13% YOY. pic.twitter.com/w8qNbuCV36
— Adam Stern (@A_S12) March 11, 2025
These figures suggest FOX has managed to mitigate some of the criticism with tangible improvements, yet the shift to cable remains contentious among dedicated fans.
Christopher Bell’s Battle with Denny Hamlin and FS1’s Viewership Surge
FOX Sports’ ability to maintain high NASCAR ratings does not completely distract from ongoing criticisms, as the recent race at Phoenix highlighted both strengths and weaknesses in its approach. Christopher Bell’s thrilling finish, battling fiercely against teammate Denny Hamlin, captivated audiences, peaking at 3.386 million viewers. This made it the most-watched Cup Series race since 2021. However, the decision to air races early on FS1 is scrutinized, with some arguing that it stifles potential viewership growth.
The data emphasizes concerns that FS1’s early involvement may limit exposure, despite outperforming cable competitors. Critics suggest exploring other platforms like Amazon Prime for future broadcasts.
NASCAR’s Media Rights Deal and FOX’s Move to Cable
The latest media rights deal reveals considerable issues with NASCAR’s decision to allocate races to FOX Sports, particularly its move towards cable TV.
Fans express dissatisfaction with the reduced accessibility to NASCAR races due to FOX’s shift to cable, highlighting the pronounced contrast between cable and network TV viewership.
- FS1’s impressive cable record of 2.8 million viewers pales in comparison to the 4.02 million on network TV, indicating a considerable viewership drop.
- Fans argue that FOX’s decision diminishes the sport’s visibility, echoing sentiments that cable TV is detrimental to NASCAR’s growth.
- NASCAR’s decision to distribute races to multiple partners, including Amazon and TNT, reflects a fragmented approach to media rights.
- The frustration is palpable, with fans voicing concerns about FOX’s lack of contribution to the sport’s benefit, criticizing the media giant’s strategy.
Fans Question NASCAR’s Strategy with FOX and Cable TV
How did NASCAR’s strategy of aligning with FOX and cable TV become a point of dispute among fans? NASCAR’s decision to broadcast key races on FS1 has sparked criticism, with fans questioning its alignment with modern viewing habits.
The NFL’s success in streaming Thursday Night Football on Amazon stands in clear contrast, highlighting NASCAR’s missed opportunity. Fans argue that relying on cable alienates both younger and older audiences, who increasingly prefer streaming over traditional TV.
“It’s too bad very few Cup races will be seen on network television this year. Obviously only get half as many viewers on cable.”
“Uhhh that is a direct comparison showing over a million more people will watch the race if it’s not on cable tv 😂”
“Putting the race on FS1 Is such a bad move.”
“Main reason why fox is TERRRRRRIBLE for the sport…They don’t do anything to benefit it at all.” – nascar fans reaction
The strategy to air season-opening races on FS1, a channel with limited reach, has been particularly contentious. Fans have voiced their displeasure, noting that this decision diminishes viewership potential.
One fan expressed frustration, stating that using FS1 causes a noteworthy loss of viewers. Despite FOX Sports achieving a rise in ratings, this has not translated into increased fan engagement.
As the NASCAR Cup schedule progresses, the effectiveness of this strategy remains uncertain.
News in Brief: Cable TV Is Killing NASCAR? NASCAR Fans Blast FOX Sports
FOX’s decision to shift NASCAR broadcasts to FS1 has ignited frustration among fans, who argue it diminishes the sport’s accessibility and alienates its core audience. Despite a rise in ratings, critics contend that this move hampers NASCAR’s growth potential, as not all viewers have access to cable networks.
The tension between maintaining traditional viewership and adapting to modern media landscapes reveals a tactical misalignment, leaving fans questioning NASCAR’s partnership choices and long-term vision for expanding its audience reach.
ALSO READ: NASCAR Officials Take Drastic Step to Improve Short Track Competition
