Kyle Larson‘s epic The Double racing challenge is taking an exciting turn. Prime Video is backing this bold quest while bringing something extra. A thrilling project is unfolding, capturing every moment of Larson’s ambitious attempt. With a major motorsports event ahead, key details remain under wraps. A top filmmaker is involved, and a groundbreaking shift in NASCAR broadcasting is set. What’s coming next could reshape how racing is experienced. One big reveal is just around the corner.
Key Highlights
- Prime Video sponsors Kyle Larson’s attempt at the Indianapolis 500 and Coca-Cola 600, known as “The Double.
- A documentary on Larson’s “The Double” will be directed by Cynthia Hill and released in 2025.
- Prime Video will exclusively stream five NASCAR Cup Series races in 2025, starting with the Coca-Cola 600.
- Hendrick Motorsports and Prime Video expand their partnership with sponsorship for Chase Elliott.
- Larson aims to build on his 2024 Indianapolis 500 Rookie of the Year achievement with a 2025 “The Double” attempt.
Prime Video Partners with Kyle Larson and Hendrick Motorsports
Prime Video has entered into a notable partnership with Kyle Larson and Hendrick Motorsports, emphasizing its commitment to expanding its presence in the world of motorsports.
This collaboration marks Prime Video‘s tactical move as the presenting sponsor for Larson’s ambitious attempt at “The Double,” slated for May 25, 2025. The endeavor involves Larson competing in both the prestigious Indianapolis 500 and the challenging Coca-Cola 600 on the same day, showcasing a rare blend of endurance and skill.
This partnership highlights Prime Video’s growing involvement in NASCAR and motorsports, reflecting its intent to connect a broader audience with the excitement and spectacle of racing.
Prime Video to Produce a Documentary on Kyle Larson’s Attempt
Keen to capture the essence of Kyle Larson‘s ambitious racing endeavor, a feature-length documentary has been set in motion to chronicle his attempt at “The Double,” a formidable challenge involving two major races in one day.
In this pioneering venture, Prime Video has greenlit the documentary, which began filming in October 2023 and will continue through the 2024 and 2025 seasons. Under the direction of Emmy and Peabody Award-winning filmmaker Cynthia Hill, the project aims to provide viewers with an extensive exploration of Larson’s meticulous preparation and execution as he tackles this historic accomplishment.
“Kyle’s double attempt is one of the most exciting storylines in all of sports, and we’re thrilled to be part of it.”
“As we prepare to broadcast our first NASCAR Cup Series race with the Coca-Cola 600, having this kind of historic moment unfold live on Prime Video – and capturing it in a documentary film – is a truly unique opportunity. We’re looking forward to sponsoring Kyle’s effort and taking fans inside the intensity and emotion that go with it.” – Stacey Rosenson, Head of U.S. Sports Marketing, Prime Video
The documentary is being produced in collaboration with Markay Media, Imagine Documentaries, Hendrick Motorsports, NASCAR Studios, and Penske Entertainment, ensuring a thorough portrayal of Larson’s expedition.
Set for release in 2025, the film promises to offer racing enthusiasts a unique perspective on the complexities and successes associated with Larson’s dual-race challenge.
Prime Video’s Expanding Role in NASCAR Broadcasting
Expanding its footprint in the world of motorsports, Prime Video is poised to play a significant role in the broadcasting landscape of NASCAR. As NASCAR’s initial fully direct-to-consumer media partner, Prime Video is set to revolutionize how fans engage with the sport by exclusively streaming five NASCAR Cup Series races in 2025, starting with the iconic Coca-Cola 600.
This move signifies a shift towards digital platforms, offering audiences greater flexibility and accessibility. Moreover, Prime Video will provide extensive coverage of practice and qualifying sessions throughout much of the initial half of the season, enhancing the viewer experience with in-depth insights and updates.
Additionally, Prime Video has fortified its involvement by expanding its partnership with Hendrick Motorsports, becoming a multi-race primary sponsor for Chase Elliott and the No. 9 Chevrolet.
“We’re proud to grow our relationship with Prime Video.”
“They’ve made a bold commitment to our sport, and this is a powerful way to promote their platform across two of the most iconic events in racing. We’re excited to welcome Prime Video to the effort, showcase their brand on such a big stage, and collaborate on what will be an incredible documentary project. The film is going to show Kyle like people have never seen him – his preparation, his mindset, and what it takes to pursue such a daunting challenge.” – Rick Hendrick
This tactical alliance emphasizes Prime Video’s commitment to embedding itself within the fabric of NASCAR, leveraging its platform to reach a broader audience.
Kyle Larson’s Second Attempt at “The Double”
In the world of motorsports, ambition often drives competitors to test their limits, and Kyle Larson is no exception as he prepares for his next attempt at completing the arduous challenge known as “The Double.”
“Last year gave us a great foundation, and now we get to build on it.”
“I’m excited to come back stronger in 2025 and give it everything we’ve got to finish all 1,100 miles. Having Prime Video on board – especially with them streaming the 600 and documenting my whole experience – is pretty special. May is going to be a crazy month, and I’m ready to get after it.” – Kyle Larson
This demanding feat requires a driver to participate in both the Indianapolis 500 and the Coca-Cola 600 on the same day, totaling 1,100 miles of racing. Larson’s subsequent attempt in 2025 follows his 2024 debut, where he captured the prestigious Rookie of the Year honors in the Indianapolis 500, setting a precedent for his future endeavors.
Upcoming Announcements and Livery Reveal
What lies ahead for Kyle Larson’s 2025 campaign is a highly anticipated announcement regarding the disclosure of the No. 5 and No. 17 car liveries, scheduled for Wednesday at 10:00 AM ET, exclusively accessible on HendrickCars.com.
This revelation marks a crucial moment in Larson’s expedition as he gears up for his subsequent attempt at “The Double,” a challenging endeavor that involves participating in the Indianapolis 500 and the NASCAR Coca-Cola 600 on the same day.
The No. 17 Chevrolet, which will make its track debut during the Indianapolis 500 open test on April 23-24, is set to capture the attention of motorsport enthusiasts.
Prime Video’s collaboration with Larson guarantees that fans will gain a unique, behind-the-scenes perspective on his preparations, showcasing the intricate details of his racing life.
News in Brief: Prime Video Fuels Kyle Larson’s Epic The Double Racing Challenge
Prime Video’s collaboration with Kyle Larson and Hendrick Motorsports marks a notable step in the evolving landscape of motorsports broadcasting, as they document Larson’s ambitious bid to conquer both NASCAR and IndyCar through “The Double.”
This venture not only highlights Larson’s dedication but also emphasizes Prime Video’s growing influence in the sports media domain. As anticipation builds for upcoming announcements and the livery reveal, this initiative promises to captivate racing enthusiasts and broaden the sport’s audience reach.
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