A major change is coming for Corey LaJoie and Rick Ware Racing. A strong partner is stepping up with bigger plans than before. The long-time bond between the team and Schluter-Systems is reaching a new level in 2025. With fresh looks and new events ahead, the team’s next move is already turning heads. The full story includes more drivers, bold designs, and new races. One big reveal starts at Bristol Motor Speedway, but that is only the beginning.
Key Highlights
- Schluter-Systems continues as a primary sponsor for Corey LaJoie in 2025, strengthening their long-standing partnership.
- Partnership began in 2017 and will feature prominently at Bristol and Atlanta Motor Speedway events.
- New No. 01 paint scheme represents the enhanced alliance with Corey LaJoie’s team.
- Schluter-Systems also expands support to Cody Ware and NHRA events, boosting brand visibility.
- The sponsorship enhances LaJoie’s racing career and aligns with Rick Ware Racing’s strategic goals.
Schluter-Systems Partnership Announcement
Although Corey LaJoie has had a longstanding relationship with Schluter-Systems, the partnership took a remarkable step forward with the announcement that the company will continue as a primary sponsor in 2025.
This commitment begins with the upcoming Food City 500 at Bristol Motor Speedway. Schluter-Systems, a key partner since 2017, will also feature prominently during the June event at Atlanta Motor Speedway, where it will adorn the No. 01 Rick Ware Racing Ford Mustang Dark Horse.
LaJoie, in a press release, expressed gratitude for the sustained collaboration, noting the program’s growth and the partnership’s evolution into a friendship.
He highlighted the company’s dedication, as evidenced by their consistent presence at races, bringing both customers and employees to experience the event firsthand.
The revelation of the new No. 01 paint scheme further emphasizes the strengthened alliance, marking a notable milestone in LaJoie’s racing career.
Additional Sponsorship Details
Beyond the primary sponsorship commitment for Corey LaJoie, Schluter-Systems is expanding its involvement with Rick Ware Racing by supporting extra drivers and events.
Significantly, Schluter-Systems will serve as the primary sponsorship partner for Cody Ware in the No. 51 Rick Ware Racing Ford at the prestigious North Wilkesboro Speedway. This tactical engagement aligns with Ware’s ambition to secure a spot in the field for the NASCAR All-Star Race on May 18. This move further emphasizes Schluter-Systems’ commitment to fostering competitive racing endeavors.
“Schluter-Systems continues to be an incredible partner.”
“They’ve been with me since 2017 and together we’ve built a really great program. They bring customers and employees to the racetrack each and every week. It’s impressive to see how much the program has grown over the years. It’s a partnership that’s evolved into a friendship. We’re in this journey together and I can’t thank them enough for their support.” – Corey LaJoie
Moreover, Schluter-Systems extends its sponsorship to the NHRA domain, embracing the adrenaline-fueled world of drag racing. Their branding will prominently feature on Rick Ware Racing’s NHRA Top Fuel Dragster, piloted by the accomplished Clay Millican, during the New England Nationals from May 30 to June 1.
Team Owner’s Statement
Rick Ware Racing is elated to announce the expansion of their partnership with Schluter-Systems across all their motorsports ventures.
This tactical alliance will now encompass both NASCAR Cup Series entries and the organization’s NHRA entry, marking a momentous step for the racing outfit.
Rick Ware, the team owner, expressed his enthusiasm, highlighting the mutual benefits of this collaboration. “We’re thrilled to expand our partnership with Schluter-Systems across all of our motorsports entities,” Ware stated.
“Their continued support of Corey LaJoie speaks volumes, and we’re proud to welcome them back to not only our Cup car at Bristol and Atlanta, but also as a key partner for Cody Ware in the All-Star Race and with Clay Millican in NHRA.”
“Schluter-Systems is a brand that understands the value of long-term relationships and consistency – both on the jobsite and at the racetrack. Their commitment to supporting talent and engaging with passionate fanbases makes them an ideal partner as we grow our presence across motorsports.” – Rick Ware
The partnership’s expansion reflects Schluter-Systems’ commitment to supporting not only Corey LaJoie but also Cody Ware in the All-Star Race and Clay Millican in NHRA.
Ware emphasized Schluter-Systems’ understanding of long-term relationships and consistency, aligning perfectly with the team’s goals.
Their role as an associate sponsorship partner will strengthen Rick Ware Racing‘s presence not only in NASCAR and NHRA but also in American Flat Track, enhancing the organization’s reach across multiple disciplines.
Corey LaJoie’s Recent Performances
Corey LaJoie’s recent performances have been a rollercoaster of highs and lows. His return to the NASCAR Cup Series this weekend is enthusiastically anticipated after his last outing at Atlanta Motor Speedway in February, where an unfortunate crash on Lap 150 relegated him to a 38th-place finish.
This setback followed a promising start to the season at the Daytona 500, where LaJoie exhibited competitive skill. He led the field for 10 laps, positioning himself among the leaders as the race neared its finale.
However, the Daytona 500 wrapped up on a disappointing note for LaJoie, as a last-lap crash led to a 22nd-place finish, despite his earlier strong performance.
This blend of promising potential and unforeseen setbacks characterizes LaJoie’s recent outings, highlighting the volatile nature of motorsports and setting the stage for his upcoming performance, where he aims to capitalize on his talents and experience.
News in Brief: Rick Ware Racing Partnership Expansion
The announcement of Schluter Systems doubling their sponsorship for Corey LaJoie in 2025 marks a notable increase for the driver and his team. This improved partnership emphasizes Schluter’s confidence in LaJoie’s potential and aligns with his recent strong performances on the track. The team owner expressed optimism about the future, highlighting the synergy between LaJoie’s dedication and Schluter’s commitment. As the partnership strengthens, expectations rise for LaJoie’s continued success in the upcoming racing seasons.
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