Justin Haley will showcase the colors of Katz Coffee as the primary sponsor on his No. 7 chevrolet/”>Chevrolet ZL1 during this Sunday’s NASCAR Cup Series event at Texas Motor Speedway. This home-state partnership brings added excitement to the highly anticipated race, aligning Haley with a beloved Texas-based coffee brand, and giving the Spire Motorsports driver a boost in front of a passionate local crowd.
Katz Coffee, founded in Houston in 2003, has earned a reputation for premium small-batch, custom-roasted blends, sourcing high-quality beans from farmers all over the globe. As the largest specialty coffee roaster in Texas, the company has long supported the state’s top chefs, restaurants, and coffeehouses, further rooting the brand in the Lone Star racing scene.
The upcoming race holds special meaning for Justin Haley, who has enjoyed memorable performances at Texas Motor Speedway, including a third-place Cup Series finish in November 2022 and a prior victory in the NASCAR Craftsman Truck Series. “I’m excited for Katz Coffee to ride along with me at Texas Motor Speedway,” said Haley. “I’ve had a lot of great runs at Texas, so hopefully we can mix it up at the front of the field and compete for the win. Katz does a great job of fueling the men and women at Spire Motorsports with rich, great-tasting coffee both at the shop and at the track every weekend. I’m not going out on a limb when I say Spire Motorsports and Katz Coffee have the best coffee game in the sport.”
This sponsorship arrives at a meaningful time, as Justin Haley celebrates his birthday week and reflects on his career achievements so far. In 154 NASCAR Cup Series starts, Haley has secured one race victory, five top-five finishes, and 17 top-ten results, while leading 103 laps. His most notable recent result for Spire Motorsports came with a top-ten at Homestead-Miami Speedway, demonstrating his ongoing competitiveness.
Katz Coffee Owner Avi Katz expressed pride in the partnership, emphasizing, “We’re proud to celebrate another big moment in our partnership with Spire Motorsports by sponsoring Justin Haley’s car during his birthday week. It’s an exciting milestone for Katz Coffee, and we’re thrilled to fuel the drive for success both on and off the track. Here’s to a weekend powered by Liquid Love and full of momentum, fueled by Katz.”
For both Justin Haley and Katz Coffee, this collaboration represents a celebration of Texas pride and a shared drive for excellence. With local fans eager to support one of their own, Haley’s quest for victory at Texas Motor Speedway now comes with a powerful hometown advantage, fueled by enthusiasm and a commitment to success. Viewers can catch the action live on FS1, the Performance Racing Network, and SiriusXM NASCAR Radio.
