Brad Keselowski and the entire RFK Racing organization are mourning the passing of Danny Allor II, a longtime sponsor and cherished friend whose sudden death on April 27th left a profound impact on the NASCAR community. Known for his enduring support, energetic partnership, and positive spirit, Allor’s connection with Brad Keselowski and RFK Racing goes far beyond business, touching hearts both on and off the racetrack. The team recently paid tribute to Allor with powerful gestures and personal reflections, especially poignant as race weekend approaches at Texas Motor Speedway.
Danny Allor II, a Michigan native and energetic business owner, built his legacy not only through Solomon Plumbing but also by his significant involvement in NASCAR alongside Brad Keselowski. First partnering with Keselowski’s No. 6 team in 2022, Allor brought an infectious enthusiasm and steadfast belief in the sport, supporting RFK Racing during crucial, sometimes uncertain, times. His influence was both professional and personal, as many team members considered him far more than a sponsor—a true friend whose optimism and passion revitalized those around him.
The announcement of Allor’s passing came quickly after a dramatic and challenging Cup Series event at Talladega, where emotions were already running high. Brad Keselowski, speaking with visible emotion, commented on recent events after the race’s finish, acknowledging both the difficulties of the competition and the special bond he shared with the team following this tremendous loss. “It ruined not just our day, but several other people’s days,” Keselowski reflected after the race, his concern extending beyond competition to the camaraderie within RFK Racing.
RFK Racing confirmed Danny Allor II’s death with a heartfelt message on their social media platforms, expressing deep sorrow and gratitude for his remarkable presence: “RFK Racing is heartbroken by the loss of Danny Allor II. Danny was more than just a partner of RFK, he was a close personal friend to so many of our team members. Although we are devastated by his passing, we are blessed to have had Danny as part of our family. Our thoughts and prayers are with his loved ones and everyone at Solomon Plumbing.”
As a show of respect and lasting appreciation, Brad Keselowski and the RFK Racing team announced the creation of a special decal honoring Allor. This decal, prepared for display at Texas Motor Speedway, will appear on the No. 6 Ford, as well as the 17 and 60 cars. It features Keselowski embracing Danny Allor II and his wife Danielle in a moment that captures both their professional alliance and deep personal connection. The signature green colors of the car further symbolize the spirit and enduring presence of Allor within the team.
In his own tribute, Keselowski extended his condolences not only for Danny Allor II but also for Mike Chase, the 1994 NASCAR Winston West Series champion who passed away earlier in April. “Heartbreaking Mr Danny and Mr. Mike Chase in the last week,” Keselowski wrote, his brief but heartfelt words resonating throughout the racing community. Plans for Allor’s funeral mass were confirmed for April 30th at Holy Spirit Catholic Church in Brighton, Michigan, drawing together friends, family, and fans in remembrance.
Danny Allor II’s life story is interwoven with NASCAR history, stretching back to his early years in Southfield, Michigan, where he was born on May 6, 1968. As tire wars peaked in NASCAR that same year, Allor’s future contributions to the sport would become part of a much larger legacy. The competitive backdrop in which Allor grew up mirrored the tireless work ethic he would later display both in business and as a NASCAR sponsor. Goodyear claimed victory over Firestone during that storied era, just as Allor would later help RFK Racing reclaim its competitive edge.
The gravity of Allor’s loss reverberated not only among team members but also throughout the wider NASCAR fanbase. An obituary published by Borek Jennings Funeral Homes featured a sentimental tribute from YOUR 6 PIT CREW, illustrating just how personal Allor’s impact was. Their message read, “Love you Danny! We will always cherish your support and love for the crew! 6NEVERQUITS John 14:2-3…..YOUR 6 PIT CREW.” Genuine, heartfelt expressions like this underscore the depth of the connection that Danny Allor II had with everyone involved, from crew members to spectators in the stands.
For Brad Keselowski, Danny Allor II’s support proved invaluable during a major transitional period for RFK Racing. When Keselowski joined Jack Roush as co-owner in 2022, the storied race team was struggling to recapture its former glory, facing challenges that threatened its competitive spirit and reputation. Allor, however, was among the first sponsors to show unwavering faith in Keselowski’s vision, helping to restore confidence within the group while leaving an indelible mark on the organization’s culture.
Fans quickly took notice of Danny Allor II’s extraordinary dedication and genuine enthusiasm for RFK Racing and Brad Keselowski’s journey. One particularly enthusiastic comment captured the mood: “A man that redefined what it means to be a sponsor in the current era of nascar. He was a true fan, and put his heart and soul into the team. A true testament that the American dream is alive and well if you work hard and do right by people. Can’t wait to see his face in victory lane.” Others echoed similar sentiments, quoting favorite team mottos such as “6 never quits,” celebrating the powerful legacy Allor leaves behind.
Allor’s contributions were visible not only through emotional support but also through practical assistance, as his faith in the team’s future helped propel RFK Racing to greater heights. In a particularly triumphant moment, Brad Keselowski ended a 110-race winless streak with an inspiring victory at Darlington in 2024, a breakthrough that many traced back to Allor’s optimism and investment. The celebration was marked by fan messages like, “RIP 🙏🙏🙏” and well wishes for Allor’s family: “Sorry for you loss and his families. Prayers.😔🙏” His beloved wife Danielle, five children, and parents Daniel and Linda survive him, all receiving heartfelt condolences from those who admired his extraordinary spirit.
The emotional impact reached well beyond private memorials. The special RFK Racing decal for the upcoming Texas race, featuring a candid image of Brad Keselowski, Danny Allor II, and his wife, resonated deeply with the racing community. Social media posts became a place for collective remembrance, with fans offering praise for the sincere tribute and even expressing hopes that Allor could “see his face in victory lane” from above. One fan summed up the sentiment: “What a beautiful tribute. He was one of a kind and will be missed by so many. He’s yelling from heaven now ‘6 Never Quits.’” Brad Keselowski, usually reserved in the comments, responded with a single broken heart emoji—an understated but powerful signal of his grief.
Throughout, Brad Keselowski has maintained a sense of resolve and purpose, focusing on the positive influence Danny Allor II had on RFK Racing as the team moves forward. Although the pain of this loss is acute, optimism remains, fueled by the legacy that Allor leaves. The phrase “6 Never Quits” has become more than a motto; it is a rallying cry for a team determined to honor their friend through commitment, perseverance, and unity on the track.
Questions remain about how RFK Racing will adapt in the absence of such a meaningful backer, yet early signs point to a renewed determination. Keselowski’s ongoing leadership will be key, as he channels his energy and the team’s collective grief into competitive spirit. For many, Danny Allor II’s legacy serves as an inspirational blueprint, one that underscores the importance of community, loyalty, and relentless optimism even during adversity.
The upcoming race at Texas Motor Speedway will be particularly symbolic as RFK Racing debuts their tribute decal, with Brad Keselowski leading the charge in both honor and remembrance. The emotional weight is certain to bring a sense of purpose, with every lap representing gratitude for Allor’s extraordinary contributions. Fans and fellow competitors will be watching closely to see how the team responds, not only to the challenge of the event but also to the void left by such a steadfast supporter.
Ultimately, the passing of Danny Allor II has ushered in a period of reflection for Brad Keselowski, RFK Racing, and the larger NASCAR family. His legacy is defined not just by business endeavors but by a wholehearted commitment to people, resilience, and pushing forward despite setbacks. As the season continues, the memory of Danny Allor II lives on in every green flag, team meeting, and heartfelt exchange. For Keselowski and his crew, the focus is clear: to race in his honor, uphold the values he championed, and show that, above all, the team spirit and bond he helped build endures into the future.
