Brad Keselowski, the celebrated NASCAR driver and co-owner of RFK Racing, is currently grappling with deep sorrow after the loss of team sponsor and close friend Danny Allor II. The somber news was shared following last weekend’s finish, marking a profound moment for Keselowski and the entire RFK Racing family. Allor, whose influential support shaped key aspects of the No. 6 team’s journey, passed away on April 27 at just 56 years old, leaving a significant void in both the organization and the wider NASCAR community.
Danny Allor II was more than a sponsor to the team led by Brad Keselowski; his presence infused the garage with warmth, determination, and camaraderie. The loss came just as RFK Racing was coming off an intense race weekend, making the heartbreak especially poignant. Through an emotional statement shared on social media, RFK Racing expressed that Danny was far more than a business partner—he was a cherished friend and an inspiration to many within their ranks. The team wrote, “RFK Racing is heartbroken by the loss of Danny Allor II. Danny was more than just a partner of RFK, he was a close personal friend to so many of our team members. Although we are devastated by his passing, we are blessed to have had Danny as part of our family. Our thoughts and prayers are with his loved ones and everyone at Solomon Plumbing.”
Keselowski’s connection with Danny Allor II stretched beyond standard sponsorship ties. Their professional relationship began in 2022 when the Michigan-based Solomon Plumbing, owned by Allor, struck a deal to support the No. 6 Ford on NASCAR’s biggest stages. Allor, known for his generosity, unwavering work ethic, and entrepreneurial vision, quickly became a vital part of the team’s resurgence. The bond was rooted in shared Michigan roots and mutual ambition, fueling memorable collaborations and special moments at racetracks around the country. The partnership blossomed, with Allor’s influence felt in every detail, from paint schemes to race-day strategies.
The NASCAR community has responded swiftly, coming together to honor Allor’s legacy as a driving force behind RFK Racing’s revival under Brad Keselowski’s leadership. The team announced plans to commemorate their beloved sponsor with a specially designed decal for the upcoming race at Texas Motor Speedway. This tribute—which will appear on the No. 6, 17, and 60 cars—features the iconic green livery, and depicts an emotional embrace between Keselowski, Danny Allor II, and his wife Danielle. The gesture stands as a testament to the depth of feeling within the team and the sport at large.
In paying his respects, Brad Keselowski also acknowledged the recent loss of Mike Chase, the 1994 NASCAR Winston West Series champion, expressing his heartbreak for both men within a short, but touching, message. “Heartbreaking Mr Danny and Mr. Mike Chase in the last week,” Keselowski wrote, underlining the emotional toll this period has taken on him and those closest to RFK Racing.
Danny Allor II’s influence went far beyond financial contributions. He invested his passion, enthusiasm, and encouragement into every aspect of the team’s operations, becoming a figure many at RFK Racing and beyond looked to for inspiration. “A man that redefined what it means to be a sponsor in the current era of nascar. He was a true fan, and put his heart and soul into the team. A true testament that the American dream is alive and well if you work hard and do right by people. Can’t wait to see his face in victory lane,” recalled one deeply moved fan, crystallizing the sentiment felt by so many in the wake of his passing.
When Brad Keselowski joined RFK Racing as co-owner in 2022, the storied organization—formerly known as Roush Fenway Racing—was experiencing a period of struggle, searching for light after the departure of celebrated drivers like Carl Edwards and Matt Kenseth. It was at this uncertain time that Danny Allor II put his faith in Keselowski’s vision, providing not only resources but also steadfast support. The importance of Allor’s backing cannot be overstated, as it helped stabilize the team and sow the seeds for future success.
The team’s resurgence, highlighted by Brad Keselowski’s victorious drive at the 2024 Darlington race—breaking a 110-race winless streak for the organization—can in part be credited to the environment Allor helped cultivate. The energy and optimism he brought to the garage inspired both team members and fans alike. One supporter echoed the collective perseverance with the motivational line, “6 never quits,” quoting the late Allor’s resilient spirit.
The aftermath of Allor’s passing has been marked by an outpouring of tributes and condolences from fans, the team, and the larger NASCAR family. Social media flooded with heartfelt messages, with many expressing condolences for Danielle, his five children, and his parents, Daniel and Linda. One fan captured the collective mood: “Sorry for your loss and his families. Prayers.” Others described the special tribute decal as a fitting homage to a man who touched so many lives, remarking on the personal nature of the gesture and the deep connection seen in the images of Keselowski with Allor and his wife.
RFK Racing’s Instagram tribute received a warm reception from the community. One comment praised the team’s efforts: “What a beautiful tribute. He was one of a kind and will be missed by so many. He’s yelling from heaven now ‘6 Never Quits.’” Brad Keselowski’s own succinct comment—an aching heart emoji—summed up the team’s collective grief and gratitude, resonating with those who understood the significance of the loss.
As the broader NASCAR community copes with this sorrow, Danny Allor II’s impact continues to ripple outward. His legacy of dedication, kindness, and love for racing serves as a reminder of the pivotal role supporters and sponsors play in the success of even the biggest names in motorsport. The upcoming tribute at Texas Motor Speedway is expected to be not just a symbol of remembrance, but also a call to rally together in the face of adversity. The number 6 Ford, Brad Keselowski, and his team will be racing not just for victory, but for the memory of a valued companion whose mark on the sport remains vivid and enduring.
While questions linger about how RFK Racing will navigate the challenges ahead without such a passionate backer, there is widespread belief within the paddock that the team’s new foundation—built with Danny Allor II’s encouragement and vision—will remain strong. Keselowski’s resolve and the shared sense of purpose among team members may well help guide the team through this period of mourning. As one heartfelt message suggested, “Here is to wishing that the bygone sponsor’s family and the RFK Racing team will pull through these hard times.”
In the coming weeks, RFK Racing and Brad Keselowski will have opportunities not only to honor the memory of Danny Allor II, but also to demonstrate his enduring influence through perseverance and performance. The emotional tribute at Texas Motor Speedway is just the beginning of a legacy that promises to inspire, reminding everyone in NASCAR that the relationships built off the track are every bit as meaningful as the achievements won on it. As the sport continues to unite in remembrance, the hope among many is that Keselowski and his team will find renewed strength, racing ahead with the spirit and tenacity that Allor cherished and embodied.
