Chase Elliott is set to make history at Texas Motor Speedway on Sunday, May 4, as he leads the tributes to NAPA’s remarkable 100th anniversary. The Hendrick Motorsports driver, determined and enthusiastic, will be racing in a striking gold-and-blue livery, a powerful visual salute to a partnership that has defined much of his career. With this weekend’s race serving as a milestone celebration, Elliott’s commitment to honoring NAPA’s legacy stands out as one of the most anticipated moments of the NASCAR season.
NAPA, first established in 1925, has deep roots in auto racing, with company sponsorship tracing back to the 1970s. Janet Guthrie was the inaugural driver to feature NAPA on her car at the 1976 World 600, beginning a long tradition that eventually included legends like Buddy Baker, Jimmy Means, Michael Waltrip, and Martin Truex Jr. For the past decade, Chase Elliott has embodied this sponsorship, first teaming with NAPA in 2014 while driving in the Xfinity Series for JR Motorsports. Over the years, Elliott has become one of the most visible and successful faces associated with NAPA’s iconic blue-and-gold brand.
Ahead of the Texas race, the driver of the #9 Chevy Camaro ZL1 reflected on the significance of reaching the 100-year mark with his sponsor, expressing gratitude for the support and celebrating the unveiling of the commemorative livery: a dazzling gold paint scheme with bold dark blue accents. The special design, which will be featured in the Würth 400 presented by LIQUI MOLY, is a tribute that extends beyond Elliott himself—Brad Sweet and Daniel Hemric are also slated to drive cars adorned in the NAPA 100 scheme in their respective competitions, amplifying the celebration across NASCAR’s top tiers.
So far in the 2025 season, Chase Elliott has displayed impressive consistency, even securing a victory at the Clash at Bowman Gray Stadium earlier this year, though he remains hungry for a win in the point-paying races. Notably, Elliott triumphed at Texas Motor Speedway last season and currently ranks fourth in the Cup Series standings, with 317 points, six top-10 finishes, and three top-fives across 10 starts, his highest placements coming at COTA and Martinsville Speedway. Reflecting on his journey, Elliott shared with Forbes,
It’s a huge honor to represent NAPA for so many years, especially as they reach such an incredible milestone.
This centennial celebration underscores not only Chase Elliott’s remarkable relationship with NAPA, but also the continuing impact of long-standing partnerships in NASCAR. As the racing world turns its spotlight toward Texas Motor Speedway this weekend, fans, sponsors, and competitors alike will witness a living tribute to both tradition and innovation, with Chase Elliott at the forefront of this high-speed commemorative occasion.
