A revealing new Prime Video documentary series is set to offer an unprecedented look at the life and legacy of Dale Earnhardt Sr., with premieres beginning May 22. The four-part series, co-produced by Dirty Mo Media, promises to uncover lesser-known aspects of the NASCAR legend’s personal journey. Kelley Earnhardt, CEO of JR Motorsports and daughter of the famed driver, shared her excitement and emotional reflections as she and Dale Earnhardt Jr. discussed the project during a recent appearance on the Today show.
Dale Earnhardt Sr. remains an enduring icon in motorsports history, celebrated for his seven Cup Series titles—an extraordinary record achieved by only two other drivers. Tragically, his career came to an untimely end following a fatal crash during the 2001 Daytona 500, a race in which his son, Dale Earnhardt Jr., was also competing. The impact of this loss reverberated deeply throughout the sports community and within his family, fueling the desire to tell his complete story.
The new series promises to go beyond the track, delving into the private side of Dale Earnhardt Sr. that few outside his inner circle ever saw. Kelley Earnhardt emphasized how the documentary provides audiences with an authentic portrayal, stating that the series examines both the competitive drive and human warmth that shaped her father. In discussing the personal stories revealed, Kelley highlighted the supportive dynamic she shared with Dale Earnhardt Jr., particularly as they navigated the pressures and hardships that accompanied their father’s rise to fame.
According to Dale Earnhardt Jr., the making of the documentary was both enlightening and emotional, allowing him to process memories through a new lens.
“It’s important for people to understand not just what made him a champion, but what made him a father and a friend,”
Dale Jr. noted during the interview, touching on the depth the series offers to long-time fans and newcomers alike.
Since his father’s passing, Kelley Earnhardt has played a pivotal role in advancing his legacy, guiding JR Motorsports to four NASCAR Xfinity Series championships, with the most recent secured by Justin Allgaier in 2024. She also recalled the “bittersweet” memory of supporting Dale Jr. when he attended Oak Ridge Military Academy—an example of the resilience and closeness that defined their family story.
This documentary stands as both a tribute and an exploration, not only honoring Dale Earnhardt Sr.’s legendary achievements but also shedding light on the enduring influence his life has had on motorsports and those closest to him. As anticipation builds for its release, viewers can expect a moving account of triumph, loss, and the lasting power of legacy.
