Samantha Busch, the wife of two-time NASCAR Cup Series champion Kyle Busch, continues to be one of the most engaging figures off the track. Whether she’s offering glimpses into family life, sharing her philanthropic efforts, or celebrating new milestones with her husband and children, Samantha brings humor, heart, and honesty to her online presence. In her latest post, she highlighted a moment that many parents can relate to — being called “bruh” by their own child.
On May 16, Samantha took to Instagram to post a short reel that featured her reflection in a mirror, humorously recapping the various names she’s called by different people in her life. From “Mama Cita” to “Sam,” and now — thanks to her son Brexton — “Bruh,” the caption read: “Moms, I can’t be the only one who gets called Bruh🙄🤣.”
The lighthearted post quickly gained traction among her 270,000+ followers, many of whom are fellow moms nodding in shared disbelief and amusement. With a caption that read like a mini memoir — “Samantha to Everyone, Sam to my close friends, Sam a Luch to my family, Mama Cita to my husband, Mama to my daughter, Bruh to my son” — it was clear that the humor in parenting wasn’t lost on her.
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A NASCAR Love Story with Family at the Center
Samantha first met Kyle Busch in 2007 while working as a promotional model for Chevrolet. The chemistry was instant, and by 2010 the couple tied the knot in a New Year’s Eve ceremony that marked the start of what would become one of NASCAR’s most prominent racing families. Their first child, Brexton Locke Busch, was born in 2015 after the couple underwent In Vitro Fertilization (IVF). In 2022, they welcomed their daughter, Lennix Key Busch, through a surrogate after suffering a miscarriage in 2018.
Samantha has always been candid about their journey to parenthood, using her platform to advocate for IVF and help others going through similar struggles. The Busch family launched the ‘Bundle of Joy’ fund to help couples cover the high costs of fertility treatments. To date, the charity has helped bring more than 100 babies into the world, a fact that Samantha proudly shares as one of her greatest accomplishments.
While Kyle battles for victories on Sundays, Samantha is often the glue holding things together behind the scenes. Her openness about life, family, and fertility issues makes her a relatable and beloved figure, especially in the world of motorsports where such topics often take a back seat.
Busch Family Adds Starkist to the Sponsorship Roster
Off the track, the Busch family has also been making moves in the sponsorship arena. Samantha recently celebrated a new partnership between Starkist Co., Kyle Busch, and their son Brexton. The brand will be featured on Kyle’s fire suit during NASCAR Cup Series events, and also on Brexton’s own fire suit and race car as he continues to make strides in dirt track racing.
“Life moves fast for our family, and I am always looking for simple, healthy ways to get more protein into our diet,” Samantha said in a press release via PRNnewswire.com. “StarKist pouches are our go-to. They offer a great source of protein and just make it easy to eat well. We are excited to inspire our fans by showing how we bring StarKist along for the ride.”
The move not only highlights the family’s business acumen but also signals how deeply Brexton is embedded in the world of racing already. At just nine years old, he’s not only securing sponsorship deals but also bringing home wins.
Brexton’s Rising Star and Proud Parents
Brexton Busch is quickly becoming a name to watch in the world of youth racing. The young racer recently secured his first A-Class Micro Sprint win at US 24 Speedway — a feat his father Kyle Busch celebrated with a pride-filled post on social media. The moment was special not just for the milestone but for what it represents: another generation of Buschs continuing the family legacy in motorsports.
Samantha’s role in all this isn’t limited to proud mom. She’s an active participant in Brexton’s racing schedule, often at the track with her son, documenting his progress and cheering him on from the pits. From prepping meals to managing partnerships, she helps keep the gears turning for the entire family operation.
Through all the busyness, moments like the “bruh” incident serve as a hilarious reminder that at the end of the day, parenting always finds a way to humble even the most polished public figures. Samantha’s ability to share those moments — both funny and heartfelt — is what makes her such a beloved personality in the NASCAR world.
News in Brief: Samantha Busch Shares Hilarious ‘Bruh’ Moment
Samantha Busch’s latest viral parenting moment may have brought some laughs, but it also reinforced a larger picture — she and her family are more than just race-day regulars. They’re community builders, loving parents, charitable advocates, and relatable humans navigating the same ups and downs as any other family.
From Brexton’s racing career and Kyle’s Cup Series campaigns to the family’s IVF advocacy through the Bundle of Joy Fund, the Buschs are deeply embedded in both the NASCAR community and broader conversations about family and health. Whether she’s being called “Mama Cita” or “Bruh,” Samantha Busch continues to own her multifaceted role with authenticity, humor, and heart.
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