Michael Jordan gifts Swarovski sneakers to 23XI Racing women in a heartfelt move to honor their contributions, with the gesture taking place at the NASCAR team’s headquarters. Instead of focusing on competition, Jordan highlighted the team’s off-track excellence by presenting each woman on staff with a pair of exclusive Swarovski x Air Jordan 1 Low sneakers.
The announcement created a buzz after Nice Kicks shared photos on their X account, showing proud 23XI women holding glimmering black-and-white sneakers adorned with sparkling crystals. According to the post,
“Michael Jordan’s NASCAR team @23XIRacing surprised every woman on staff with a pair of the Swarovski x Air Jordan 1 Low.”
—Nice Kicks, via X
Design and Craftsmanship Highlight Women’s Unique Role
23XI Racing amplified the celebration by posting a video that placed the sneakers’ dazzling appearance on full display. The organization described the shoes, sharing:
“Encrusted with over 115,000 crystals, just like them: bold, precise, and impossible to overlook. In celebration of the Women’s AJ1 Retro Low OG with Swarovski crystals, we surprised the incredible women of 23XI with their own pairs because greatness isn’t just on the car, it’s in the crew.”
—23XI Racing, official statement
The AJ1 Retro Low OG was crafted specifically for women, blending Michael Jordan’s timeless vision with Swarovski’s renowned artistry. The sneakers feature contrasting black and white crystals offering a sleek and sophisticated look. The caviar-texture fabric base layered beneath the stones gives depth, while a crystal-laden Nike Swoosh offers a fresh twist on the iconic symbol. This attention to detail reflects both the quality of the shoes and the appreciation for the women who drive the team’s success.
A Gesture Rooted in Legacy and Partnership
This gift extends beyond acknowledgment—it is anchored in the partnership between Jordan and Nike, which began in 1984. The collaboration transformed athletic wear and helped cement Jordan as a cultural figure worldwide. Presenting the Swarovski sneakers serves as both a tribute to these origins and a nod to the ongoing, influential team brand identity seen throughout 23XI Racing.
The act also follows a trend at 23XI Racing. Team members, including drivers like Tyler Reddick and co-owner Denny Hamlin, frequently sport limited-edition Jordan Brand releases in their day-to-day roles, further showcasing the deep integration between athletic and team culture.
Recognizing Excellence Beyond the Track
Michael Jordan’s surprise recognizes the pivotal work carried out by the women throughout the organization—from the office to the garage and the pit crew. He continues to reinforce that greatness shines in every corner of the team, not just on the race grid. This sparkling tribute is a reminder of the value the organization places on every member of its staff, setting an upbeat tone for future collaborations and moments of appreciation.
