RFK Racing announces multi-year sponsorship with Trimble, marking a major partnership between the NASCAR Cup Series team and the global technology firm, revealed during Fan Appreciation Day. Beginning in 2025, the collaboration aims to strengthen technological advancements and data-driven strategies across RFK Racing’s entries.
Trimble Joins RFK Racing as a Major Backer
On Friday, RFK Racing confirmed it had signed Trimble, a worldwide technology leader, to a multi-season sponsorship deal. The agreement was unveiled to fans and the motorsport community at the team’s annual event, with excitement building around Trimble’s integration into racing operations. The sponsorship will be visible on Chris Buescher’s No. 17 car and Ryan Preece’s No. 60 Ford Mustang Dark Horse, starting with the Nashville Superspeedway race on June 1, 2025.
Trimble, which employs over 12,000 people and supports clients in more than 175 countries, specializes in improving efficiencies for sectors such as construction, geospatial, and transportation. Their resources and experience are now set to enhance RFK Racing’s pursuit of on-track success through greater operational precision and innovation.
Expanding Partnership to Shape Team Performance
Looking to the future, Trimble’s involvement with RFK Racing will grow beyond primary sponsorship roles. The technology company will extend its reach across the entire RFK Racing organization, including partnering with team co-owner Brad Keselowski and the No. 6 Ford Mustang Dark Horse. This broad commitment reflects the shared focus on progressive solutions in fast-paced, highly competitive environments.
Rob Painter, Trimble president and CEO, emphasized the alignment between the two companies:
“This is a high-profile opportunity to expand awareness of Trimble by supporting a leading NASCAR team with a technology vision closely aligned with our own. Both organizations focus on cohesive technology ecosystems and data-driven precision as the formula for winning in dynamic and intensely competitive environments.”
—Rob Painter, president and CEO of Trimble
Steve Newmark, serving as president of RFK Racing, echoed the sentiment:
“Partnering with a forward-thinking, technology-driven company like Trimble is a great fit for RFK Racing. Our team and Trimble operate in fast-paced, high-performance environments that demand precision and innovation. Their deep expertise and commitment to technology will bring valuable perspective and collaboration to our program.”
—Steve Newmark, president of RFK Racing
Integrating Technology and Collaboration On and Off the Track
In addition to putting the Trimble name on RFK’s Cup Series cars, the company is joining the RFK TeK Alliance. This cooperative platform allows technology partners to test, share, and refine products within real-world racing and business environments, ensuring practical advances make their way from the digital world to the racetrack.
Brad Keselowski, driver and team co-owner, reflected on the impact of this collaboration:
“Every week in NASCAR feels like a science project, where we’re constantly testing, learning, and improving. Partnering with Trimble allows us to do more of that work in the digital space, refining our performance virtually before we ever hit the track. That kind of innovation is not only smart, it’s essential in today’s competitive environment.”
—Brad Keselowski, driver and co-owner of RFK Racing
This partnership is built around a mutual drive for continuous innovation, outstanding teamwork, and a commitment to precision, all traits that shape both Trimble’s and RFK Racing’s strategies.
Looking Ahead to the 2025 NASCAR Cup Series Season
With the Cracker Barrel 400 set for June 1 at Nashville Superspeedway, fans will see Trimble’s influence come to life on race day as they debut their sponsorship on the No. 60 car. Broadcast coverage will be available on Prime Video, PRN, and SiriusXM NASCAR Radio Channel 90, giving audiences a front-row seat to witness this high-tech partnership emerge on the track.
The expanded alliance between RFK Racing and Trimble is expected to set new standards in racing technology deployment, with both organizations leveraging their strengths to push boundaries and pursue podium finishes in the coming seasons. This move signals a promising direction for NASCAR teams seeking innovation through strategic, tech-focused collaborations.
