Denny Hamlin gives update on 23XI Racing future as talented young driver Corey Heim looks to advance his career in the NASCAR Cup Series, raising questions about roster space and long-term plans at 23XI Racing. Amid Hamlin’s support and Heim’s impressive performance, the organization faces challenges due to a full roster but remains committed to shaping Heim’s path.
Corey Heim’s Consistent Ascent Fuels Cup Series Ambitions
Corey Heim, a standout prospect from TRICON Garage, has rapidly earned a reputation as one of NASCAR’s most promising drivers, with 15 Truck Series victories in just 75 starts and frequent contention for championships since his debut. His recent appearance at Kansas marked his fourth start in the NASCAR Cup Series—securing a finish inside the top 15, further solidifying his readiness for full-time competition at the highest level.
Heim’s progress has not gone unnoticed. Denny Hamlin, co-owner of 23XI Racing, emphasized the young driver’s commitment and work ethic, describing Heim as a valuable long-term asset who is investing significant effort into improving his craft while awaiting a stable Cup Series opportunity. Speaking candidly to The Athletic, Hamlin said:
“He’s going to be a Sunday Cup guy. There’s no doubt in my mind about it. He’s going to be with 23XI for the long haul. (Heim is) doing everything (he’s been) asked to. He’s in the building multiple times per week, working on his craft, continuing to get better, waiting on the opportunity.”
—Denny Hamlin, Co-Owner, 23XI Racing
23XI Racing Faces Roster Limitations Amid Development Strategy
Despite Heim’s impressive results and commitment, a significant obstacle remains. NASCAR regulations restrict 23XI Racing to three charters, which are all currently filled. Hamlin explained that although Heim is satisfied with his role and development plan within the Toyota Racing Development (TRD) team structure, the limitation of available seats poses a predicament for future placement.
“And he knows he’s got a long-term future with 23XI Racing, and he’s happy with that. And he’s happy with the development process that we have set out for him in the future… But, ultimately, there’s only three cars, three charters that we’re allowed to have, and so we have to figure out in the future where we go with that.”
—Denny Hamlin, Co-Owner, 23XI Racing
Current 23XI Racing drivers present compelling cases for their retention. Tyler Reddick, piloting the No. 45 car, is considered a top championship contender, while Bubba Wallace in the No. 23 machine stands as the team’s most prominent marketing figure—both are seen as mainstays within the organization. Riley Herbest, though potentially the most vulnerable to changes, brings significant sponsorship value, making lineup adjustments challenging for management.
Hamlin and Joe Gibbs Racing Enter New Phase of Negotiations
As Hamlin shapes the future of 23XI Racing, his own career with Joe Gibbs Racing (JGR) is at a crossroads. The 2025 NASCAR Cup season will conclude the current two-year contract extension between Hamlin and JGR, sparking ongoing discussions about a potential new deal. Both sides have shown interest in continuing their long-standing and productive partnership, with JGR recognizing Hamlin as their longest-serving driver with years of potential competition remaining at the top level.
Hamlin recently commented on the status of contract talks, providing a glimpse into the timing of forthcoming news:
“Working on it… Should be something done somewhat soon.”
—Denny Hamlin, Driver, Joe Gibbs Racing
Securing Hamlin’s future at JGR with the No. 11 Toyota Camry has wider implications, particularly for the structure at 23XI Racing. If Hamlin maintains his role at JGR, he will not need to occupy a seat at his own Cup Series team. This strategic decision could free up development opportunities for rising talents like Heim, keeping a critical seat available as the organization looks to balance experience with youthfulness for sustained success.
Potential Impact on 23XI Racing’s Driver Lineup and Development
The next steps for 23XI Racing revolve around both logistical and competitive challenges. As roster space remains at a premium, leadership must weigh sponsorship, driver development, and marketing considerations carefully when planning for the coming seasons. Hamlin’s clear support for Heim and established drivers like Reddick and Wallace reflects a commitment to balancing on-track performance with commercial interests.
The outcome of Hamlin’s negotiations with Joe Gibbs Racing, combined with NASCAR’s charter limitations, will play a crucial role in deciding when and how Corey Heim can secure a permanent Cup seat. With Heim’s consistent progress and strong mentorship from Hamlin, the organization appears poised to capitalize on the promise of its development pipeline, even as it faces tough roster decisions in the near future.
