Alex Bowman, the 2024 Grant Park 165 Champion and driver of the No. 48 Chevrolet for Hendrick Motorsports, has handpicked Jack Daniel’s NASCAR Chicago Street Race whiskey for a special 2025 release. This partnership brings a new limited-edition Single Barrel Whiskey honoring the upcoming Chicago Street Race, available soon in Chicagoland retailers, marking the collaboration between NASCAR, Jack Daniel’s, and their shared commitment to race fans.
Exclusive Barrel Selected by Grant Park 165 Champion
Jack Daniel’s and the NASCAR Chicago Street Race have announced a special 2025 Single Barrel Whiskey, with Alex Bowman leading the selection as both the reigning champion and race winner. This limited release is the second annual barrel crafted to celebrate the event. The whiskey will be available for purchase starting this month at select retailers in the region, making it a collectible for racing and whiskey enthusiasts alike.
Bowman’s role in the process began with a visit to the Jack Daniel’s distillery in Lynchburg, Tennessee, on April 8. There, the distillery’s team guided him through the whiskey-making process. As the 2024 champion, Bowman was given the chance to personally select the barrel to be used for this exclusive bottling, creating a direct connection between the product and the racing community.
Returning Experiences at the 2025 Chicago Street Race
Jack Daniel’s presence will be prominent once again during the NASCAR Chicago Street Race Weekend, held July 5-6, 2025. The Jack Daniel’s Turn 1 Club will return at the bustling corner of Columbus Drive and Balbo Drive, offering guests exclusive hospitality. Members of the club enjoy premium food and beverage service, access to Jack Daniel’s branded experiences, and the option to reserve seating in two viewing areas.
Trackside seats provide a clear view of the drivers as they charge from the frontstretch toward Turn 1 in anticipation of the thrilling Turn 2. Nestled between the Fan Plaza and Festival Field, the Turn 1 Club aims to deliver an immersive experience for fans and guests looking for an enhanced race day.
Voices from the Partners
“Jack Daniel’s has been a terrific partner all three years of the Chicago Street Race, and at NASCAR tracks around the country,”
—Julie Giese, NASCAR Chicago Street Race President
“We’re excited to host Jack Daniel’s in Grant Park once again this summer, and bring this limited-edition bottle back to Chicago to toast the 2025 NASCAR Chicago Street Race, July 5-6.”
—Julie Giese, NASCAR Chicago Street Race President
“We’re thrilled to once again bring a taste of Lynchburg and the iconic Jack Daniel Distillery to the Chicagoland area”
—Byron Copeland, Barrel Maturation Manager and Master Taster at Jack Daniel’s
“I look forward to returning to Chicago for the 2025 race and raising a glass with fans.”
—Byron Copeland, Barrel Maturation Manager and Master Taster at Jack Daniel’s
Encouraging Responsible Celebrations and Fan Engagement
Jack Daniel’s is reinforcing its message of responsible celebration during race weekend. The brand will host events and branded experiences across the venue, encouraging guests over the age of 21 to enjoy the festivities mindfully. Fans who wish to learn more about Jack Daniel’s commitment to responsibility can visit the official website, where information on safe enjoyment is provided.
New Options and Savings for Race Attendees
The NASCAR Chicago Street Race, named Sports Event of the Year by Sports Business Journal, is offering several new ticketing options for the 2025 event. Updates include reduced pricing and a streamlined schedule for race preparation. Guests will benefit from lower ticket prices on both Grounds Pass and reserved seating, with a newly available single-day ticket.
Grounds Pass tickets start at just over $123, including all taxes and fees, representing a 35% decrease from last year’s rates. Reserved seats in the Frontstretch Premier Grandstands will be nearly half the price compared to 2024, making the event more accessible to a wider range of fans in the Chicago area.
What This Means for the NASCAR Community
This annual collaboration between Alex Bowman, Jack Daniel’s, and the NASCAR Chicago Street Race highlights the strong connection between racing, tradition, and regional culture. The unique whiskey release, along with expanded fan experiences and accessible ticket pricing, promises to bring fans, drivers, and partners together for a memorable celebration in 2025 as the Chicago Street Race weekend returns with new energy and opportunities.
