Justin Haley Dorman Products Pocono NASCAR partnership will take center stage as Dorman Products, Inc. assumes primary sponsorship of the No. 7 Chevrolet for the upcoming June 22 NASCAR Cup Series event at Pocono Raceway. The collaboration continues Dorman Products’ five-year association with Spire Motorsports, deepening their connection at one of NASCAR’s premier races.
Highlighting Dorman Products’ Commitment to Motorsport
The sponsorship with Spire Motorsports reflects Dorman Products’ focus on supporting professionals, enthusiasts, and vehicle owners. Known for providing greater freedom to repair and enhance cars, the company leverages this sponsorship for strong engagement within the racing community. Steve Gisondi, Vice President of Marketing, emphasized the significance of the relationship, stating,
“Our sponsorship with Spire Motorsports is something we put a lot of value in — not just for the exposure, but for what it represents,”
and further shared,
“It’s a connection to a passionate community that shares our love for cars, performance, and problem-solving. Partnering with Spire Motorsports allows us to celebrate that shared spirit and be part of incredible events like the Pocono race.”
— Steve Gisondi, Vice President of Marketing
Justin Haley’s Return and Track Record
After rejoining Spire Motorsports for the 2025 NASCAR Cup Series campaign, Justin Haley brings experience and history to the event. Originally from Winamac, Indiana, Haley remains the only driver to have given Spire Motorsports a Cup Series victory, winning the 2019 Coke Zero Sugar 400 at Daytona International Speedway. Through the first 15 races of the season, Haley currently ranks 29th in the driver standings, highlighted by a tenth-place finish at Homestead-Miami Speedway.
At Pocono Raceway, the 26-year-old has competed at NASCAR’s top level four times. His best result at the track came in 2022, when he finished 21st while driving for Kaulig Racing. Haley previously partnered with Spire Motorsports at Pocono in 2021, finishing 27th at the renowned 2.5-mile racetrack.
A Milestone Sponsorship at Pocono Raceway
While this marks the fifth consecutive year of partnership at Pocono between Dorman Products and Spire Motorsports, it is the first time Dorman has held the role of primary sponsor for the Cup Series race with the team. Justin Hall, Director of Marketing Communications for Dorman Products, noted,
“This is our fifth year partnering with Spire Motorsports and the No. 7 car at Pocono,”
and added,
“This race delivers top-tier brand exposure, and we’re excited to be a part of this year’s event with Spire.”
— Justin Hall, Director of Marketing Communications
Upcoming Great American Getaway 400 and Event Details
The highly anticipated Great American Getaway 400 Presented by VISITPA.COM is scheduled for Sunday, June 22 at 2:00 PM ET. Fans and enthusiasts can catch the action live on Prime Video, SiriusXM NASCAR Radio, and the Motor Racing Network (MRN), with Justin Haley and Spire Motorsports looking to make the most of their new partnership at Pocono Raceway.
