Spire Motorsports and Dorman Products, Inc. have fortified their relationship through a new agreement, making Dorman the primary sponsor for Justin Haley and the No. 7 Chevrolet for the upcoming NASCAR Cup Series event at Pocono Raceway on Sunday, June 22. The Spire Motorsports and Dorman partnership at Pocono Raceway aims to draw NASCAR fans closer to both brands during this flagship race on the series calendar.
Dorman and Spire Expand Sponsorship Heading into Pocono
This partnership between Spire Motorsports and Dorman Products signals an upgrade for the automotive aftermarket leader, who will headline sponsorship duties for the No. 7 car at the prestigious Pocono event. Dorman previously partnered with the Spire team as an associate sponsor at this track, but this new role marks a significant extension and deepening of the alliance for this high-profile weekend.
For Dorman, the primary sponsorship presents an opportunity to connect more directly with NASCAR enthusiasts who are known for their passion and knowledge about automotive products and performance. As the partnership enters its fifth year, Dorman is keen to continue leveraging the platform that NASCAR provides to reach this energetic fan base.
“Our sponsorship with Spire Motorsports is something we put a lot of value in — not just for the exposure, but for what it represents. It’s a connection to a passionate community that shares our love for cars, performance, and problem-solving. Partnering with Spire Motorsports allows us to celebrate that shared spirit and be a part of incredible events like the Pocono race,”
—Steve Gisondi, Vice President, Marketing
Five Years of Collaboration and Building Momentum
Dorman’s relationship with Spire Motorsports has reached a milestone, celebrating its fifth year at Pocono with the No. 7 car. Highlighting the brand-building benefits of such an enduring partnership, Justin Hall, Director of Marketing for Dorman, noted,
“This marks our fifth year partnering with Spire Motorsports and the No. 7 car at Pocono,”
—Justin Hall, Director of Marketing for Dorman. Emphasizing the strategic value of this event, he added,
“This race delivers top-tier brand exposure, and we’re excited to be a part of this year’s event with Spire.”
—Justin Hall, Director of Marketing for Dorman
The timing couldn’t be better, as Spire Motorsports continues to grow its presence in the series, while Dorman gains a platform to further highlight its offerings to a national audience. This increased sponsorship profile helps both organizations achieve their goals through shared visibility and community engagement.
Justin Haley’s Journey and the No. 7’s Next Chapter
Justin Haley, who first delivered a landmark victory for Spire Motorsports during a rain-shortened race at Daytona International Speedway in 2019, returns to the team for the last phase of the 2024 campaign. Haley, now 26, continues to look for strong performances, adding four top-15 results so far and capturing his best finish of the current season—tenth place at Homestead-Miami Speedway.
After competing in Mexico City this weekend, Haley is preparing to showcase the vibrant new black and orange Dorman No. 7 Chevrolet as he heads to Pocono Raceway, hopeful for a standout result under the renewed partnership banner.
Impact of the Spire Motorsports and Dorman Partnership at Pocono Raceway
This strengthened alliance is set to offer branding advantages for Dorman and added excitement for NASCAR Cup Series fans. With Spire Motorsports focused on bolstering its track performance and Dorman aiming to amplify its visibility among die-hard supporters, the collaboration’s significance goes beyond sponsorship—it represents ongoing growth and a shared passion for racing.
The anticipation now builds as Spire Motorsports and Dorman prepare for the Pocono showdown, where the No. 7 Chevrolet will display its new bold look, symbolizing five years of teamwork and fan engagement at one of NASCAR’s most iconic venues.
