Tyler Reddick will unveil a Superman-themed race car at EchoPark Speedway, backed by a collaboration between Upper Deck and Warner Bros. Discovery Global Consumer Products, introducing a special trading card partnership tied to the upcoming Superman film. The unique Tyler Reddick Superman trading card partnership EchoPark initiative marks an innovative fusion of the DC cinematic universe and NASCAR, with the launch of exclusive 23XI Racing collectibles in 2024.
Exclusive Trading Card Set Unites 23XI Racing and Superman
Upper Deck and Warner Bros. Discovery Global Consumer Products have teamed up to launch a trading card collection that celebrates both DC Studios’ new Superman movie and the 23XI Racing team. This collaboration introduces Upper Deck’s first set of 23XI Racing collectibles, reinforcing an expanding relationship between the trading card brand and 23XI Racing that began earlier this year. Collecting fans are being offered a rare glimpse of the Superman x 23XI race car ahead of its competitive debut.
First Look: Superman-Themed Car and Trading Cards
The debut release not only showcases the Superman x 23XI car but also aligns with the film written and directed by James Gunn, set for a nationwide theater release on July 11. The collectible set and the race car will make their first appearances before the blockbuster arrives in cinemas. Tyler Reddick, piloting the No. 45 Toyota Camry XSE, is scheduled to race the themed car at EchoPark Speedway—formerly Atlanta Motor Speedway—on June 28 at 7 p.m. ET, with live coverage on TNT, Performance Racing Network, and SiriusXM NASCAR Radio.
Special Edition Card Drops and Fan Engagement
Collectors eager for memorabilia can acquire the first of two trading card drops featuring the Superman car design via Upper Deck e-Pack, the company’s online collectible platform. A second, highly anticipated release coincides with the car’s on-track debut during the EchoPark race. This approach allows fans to engage with both their favorite athletes and iconic DC characters in a new hybrid collectible experience.
“We’re constantly exploring new ways fans can enjoy and collect their favorite athletes and characters, and what better way to kick off the summer of ‘Superman’ than with an exciting crossover that marries the DC cinematic universe with the world of NASCAR,”
—Jason Masherah, Upper Deck President
“We continue to expand our footprint in the sports collectibles industry, bringing different sports to the forefront with innovative collecting experiences that fans and collectors can’t find anywhere else. I can’t wait to see how Superman and racing fans react to these first trading cards with the 23XI collectible license in conjunction with NASCAR.”
—Jason Masherah, Upper Deck President
23XI Racing’s Commitment to Innovation and Its Fans
This special edition project underscores 23XI Racing’s vision to deepen connections with its fan base through novel collecting opportunities. As Upper Deck’s relationship with the team grows, both organizations emphasize the value of creating lasting experiences for followers of the sport.
“Our goal at 23XI is always to raise the bar and connect with fans in creative ways, including how they collect and engage with our drivers,”
—Steve Lauletta, President of 23XI Racing
“Through our relationship with Upper Deck, we continue to deliver unique experiences that fans can cherish forever.”
—Steve Lauletta, President of 23XI Racing
Looking Ahead to the Superman Car’s Impact
The debut of Tyler Reddick’s Superman race car and the paired trading card partnership at EchoPark Speedway signal new ground for NASCAR collectibles, with Upper Deck, 23XI Racing, and Warner Bros. driving a fresh wave of excitement among collectors and racing fans. Industry observers and enthusiasts will be watching not just Tyler Reddick’s performance, but also the response to this crossover, which may influence future collaborations across sports and entertainment.
