Hendrick Motorsports and All-Pro partnership has reached new heights as All-Pro Auto Reconditioning signs a record extension, solidifying its role as the primary sponsor for William Byron through 2030. The landmark agreement was announced as a major development in the racing world, underscoring a shared vision for long-term collaboration between the parties.
All-Pro Auto Secures Lead Sponsorship of William Byron’s No. 24 Chevrolet
All-Pro Auto Reconditioning and Hendrick Motorsports have deepened their alliance, with All-Pro stepping up as the leading sponsor for William Byron’s team for the next several years. The newly-expanded sponsorship will be highly visible, starting with William Byron’s No. 24 Chevrolet carrying the All-Pro branding at two headline races in 2025: the Chicago Street Race and the opening race of the Cup Series playoffs at Darlington Raceway. Following the debut year, All-Pro’s branding will feature in more races: two events in 2026, four in 2027, and eventually six races each season from 2028 through 2030. This stepwise expansion cements All-Pro’s dedication to motorsports and fortifies its association with one of NASCAR’s rising stars, William Byron.
Leadership Voices Enthusiasm for the Extended Collaboration
Brett Boettcher, Chief Strategy Officer for All-Pro Auto Reconditioning, shared his thoughts on this milestone partnership:
“From day one, partnering with Hendrick Motorsports has exceeded our expectations. This expansion reflects our confidence in the relationship and what it delivers for our brand.”
—Brett Boettcher, Chief Strategy Officer
The renewed commitment aims to amplify All-Pro’s brand visibility, foster deeper relationships with customers, and attract standout talent to their workforce on a national scale. Both partners believe that the collaboration delivers tangible results and sets a new standard for effective team-brand relationships in NASCAR.
William Byron Reflects on Success and Shared Commitment
William Byron, currently 27 years old and already making waves as a key figure in the sport, praised the rapid progress made with All-Pro. Highlighting the focus on excellence and results, Byron believes that the continued association is testament to the dedication of his No. 24 crew and All-Pro’s active engagement. Their partnership has swiftly delivered mutual benefits on and off the track, with Byron crediting both parties for the momentum and unity shown in their work together.
A Partnership Rooted in Shared Vision and Growth
The relationship between All-Pro and Hendrick Motorsports began in 2024, when All-Pro initially joined as an associate sponsor. The decision to significantly broaden this collaboration reflects a strong and mutual belief in each other’s ambitions, as well as a collective drive for sustained achievement in the fiercely competitive atmosphere of NASCAR. Over time, the alliance has evolved into a comprehensive partnership aimed at helping both organizations reach new heights.
Rick Hendrick Affirms the Value of Enduring Partnerships
Rick Hendrick, the notable owner of Hendrick Motorsports, reflected on the significance of the extended sponsorship:
“It means a lot when a partner believes in what we’re doing and chooses to grow with us.”
—Rick Hendrick, Owner
Hendrick highlighted how All-Pro’s prolonged commitment aligns with the team’s focus on excellence, customer engagement, and a culture centered on peak performance. This partnership continues to build on principles of shared purpose and strategic growth, fueling optimism for the team’s prospects for the remainder of the decade.
Implications for NASCAR and the Future of Sponsorship
The motorsports community is closely watching the impact this deal will have, as William Byron and his No. 24 team look ahead to seasons filled with opportunity. The integration of All-Pro’s brand and the proven success of Hendrick Motorsports is expected to influence sponsorship trends, innovation, and the overall competitive landscape of NASCAR. As the extended agreement unfolds, industry observers anticipate that the Hendrick Motorsports and All-Pro partnership will become a new standard for collaboration and success, making a lasting mark on the sport’s future.
