AJ Allmendinger will showcase the new AJ Allmendinger Big Sipz Sonoma sponsorship as Big Sipz partners with Kaulig Racing for the upcoming NASCAR Cup Series event at Sonoma Raceway on July 13. The bright neon green No. 16 Chevrolet will highlight Big Sipz’s innovative 1-liter Jugz offerings as Allmendinger aims to secure another road-course victory in his home state of California.
Big Sipz Joins Forces with Kaulig Racing at Sonoma
Big Sipz, a fast-rising wine-based ready-to-drink cocktail brand with 16% alcohol-by-volume, will feature prominently on Allmendinger’s No. 16 car for the highly anticipated race. The brand is recognized for its range of bold flavors, including margarita, fruit punch, and its popular ‘Merica variety, and is widely available in retail and convenience stores nationwide. This sponsorship marks a significant collaboration, connecting one of the fastest-growing RTD (ready-to-drink) brands with a prominent racing team.
Celebrating California Roots with a Vibrant New Look
As a native Californian, Allmendinger will race with a new livery that features an eye-catching neon green design, spotlighting the latest Big Sipz Jugz release. The Sonoma event holds special meaning for Allmendinger, as he continues his quest for a 15th NASCAR national series road-course triumph, surrounded by friends and family who regularly attend his home-state race.
Industry and Celebrity Support Turn Spotlight on Sonoma Event
Kaulig Racing will host Big Sipz and Patco Brands executives at Sonoma, with their corporate headquarters located in nearby Sausalito. Adding even more star power, Waka Flocka, the globally known hip hop artist and influencer, will attend as a Big Sipz brand ambassador, bringing additional attention and excitement to the partnership.
“Big Sipz is one of the fastest growing brands in the country and they are very bold marketers, which aligns perfectly with where we are taking Kaulig Racing,”
—Ty Norris, Kaulig Racing Chief Business Officer
“Introducing NASCAR to new brands, which introduces us to a new audience, is important for the growth of the sport and of Kaulig Racing. It will be fun to measure the reach and impact of this event.”
—Ty Norris, Kaulig Racing Chief Business Officer
Allmendinger’s Excitement for the Big Weekend
Allmendinger conveyed his enthusiasm for both the partnership and the unique atmosphere at Sonoma, saying,
“Anyone who knows me knows I love to have fun, and Big Sipz is a fun brand,”
—AJ Allmendinger, NASCAR driver. He emphasized his commitment to a memorable performance:
“Since nothing is more fun than a victory lane celebration, that is the goal in Sonoma. I’m excited to show the Big Sipz people what NASCAR and Kaulig Racing is all about. Being a road course in my home state, Sonoma is very special to me. I have friends and family who come every year, and it will be great to have Big Sipz as part of the weekend with us. We are ready to go big.”
—AJ Allmendinger, NASCAR driver
Fans Can Catch the Action Live
The No. 16 Big Sipz Chevrolet will take the track at Sonoma Raceway on Sunday, July 13, with coverage beginning at 3:30 p.m. ET on TNT Sports. As anticipation builds for the event, the synergy between AJ Allmendinger, Kaulig Racing, and Big Sipz highlights the growing connection between major brands and the world of NASCAR, promising an energetic and memorable weekend for fans and sponsors alike.
