Dale Earnhardt Jr. recently took fans on a trip down memory lane by revisiting the iconic 2015 Chase Elliott NAPA commercial, bringing fresh attention to a now-legendary piece of NASCAR advertising. The Chase Elliott NAPA commercial remains embedded in motorsports culture, celebrated for its humorous product pitches and the dynamic between NASCAR champion Chase Elliott and Dale Earnhardt Jr., reflecting the successful partnership between NAPA and Elliott.
Why the Humorous 2015 Chase Elliott NAPA Commercial Still Resonates
The Chase Elliott NAPA commercial, which first aired in 2015, continues to win new fans and amuse longtime viewers almost a decade later. The spot stars Chase Elliott, who had just clinched the Nationwide Series championship, alongside NASCAR favorite Dale Earnhardt Jr. The story unfolds as they meet with a fictional NAPA executive, brainstorming marketing ideas for Elliott, which quickly escalate into a string of outlandish and entertaining product concepts.
The commercial’s enduring humor came back into the spotlight after Dale Earnhardt Jr. shared the video on social media, sharing candid memories of filming the ad and acknowledging its lasting charm.
“Good times. The casted actor carried the show, and made it easy for us. Making commercials like that can be a lot of fun and they live forever,”
— Dale Earnhardt Jr., NASCAR Champion
With this reflection, Earnhardt Jr. emphasized the fun atmosphere on set and credited the performance of the actor who played the executive for driving much of the ad’s comedic impact.
Breaking Down the Comedic Product Concepts
From the opening scene, the commercial sets a playful tone with the introduction of the “Chase Elliott Tire Gauge”—a product that immediately earns skepticism from Elliott while inspiring pure excitement from Earnhardt Jr. As more ideas are offered, each one becomes more ridiculous, ranging from custom washer fluid and a novelty dipstick to the unforgettable Chase Elliott garden gnome, each suggestion fueling the scene’s lighthearted momentum.
“How could you say no to this?”
— Dale Earnhardt Jr., NASCAR Champion
This line, delivered enthusiastically by Earnhardt Jr., highlights his comedic commitment to every off-the-wall pitch. One particularly memorable sequence features a less-than-flattering Chase Elliott car cover, prompting Elliott to question who might buy it and prompting the hilarious retort from Earnhardt Jr. that the car is his.
The absurdity climaxes with the unveiling of a blow-up doll bearing only a figmentary resemblance to Elliott, eliciting laughter from both NASCAR stars and viewers. The sequence neatly captures the blend of genuine chemistry and scripted zaniness that made the ad a classic among motorsports audiences.
The Strong Bond Between NAPA, Chase Elliott, and Hendrick Motorsports
Beyond its comedic appeal, the Chase Elliott NAPA commercial symbolizes the powerful alliance between Elliott, NAPA, and Hendrick Motorsports. NAPA began supporting Elliott in the Nationwide Series in 2014, remaining a key backer even after briefly departing the Cup Series in 2013 following complications with Michael Waltrip Racing. Their partnership was revitalized in 2016 when NAPA returned as the primary sponsor for Elliott’s #24 car, facilitating a new era of victories for both the driver and the brand.
Chase Elliott justified this long-term investment by securing a Nationwide Series title, followed by a NASCAR Cup Series championship, further solidifying the collaboration as one of the sport’s most effective. When NAPA agreed to another multi-year extension in 2022, the deal underscored the value of building lasting partnerships between brands and athletes in NASCAR.
Their collaboration also extends well beyond the racetrack, with creative marketing campaigns—like the 2015 commercial—demonstrating how driver-brand relationships can entertain audiences and improve fan engagement. Each initiative builds on a tradition of humor and innovation, exemplified in the continued buzz around the Chase Elliott NAPA commercial.
Good times. The casted actor carried the show, and made it easy for us. Making commercials like that can be a lot of fun and they live forever. https://t.co/RUSoaGXZ6u
— Dale Earnhardt Jr. (@DaleJr) January 24, 2026
— Dale Earnhardt Jr., NASCAR Champion
Looking Ahead: The Enduring Legacy of a NASCAR Classic
With the approach of the 2025 NASCAR season and anticipation for the 67th running of the Daytona 500, Chase Elliott, NAPA, and Hendrick Motorsports stand ready to build on their shared achievements. Their persistent creativity in both competition and marketing, embodied by the memorable Chase Elliott NAPA commercial, serves as a benchmark for successful motorsports sponsorships. This commercial endures as a reminder of how humor and authenticity can leave a lasting impression, inspiring new ideas for engaging the next generation of fans and maintaining excitement for the sport’s evolving storylines.
Good times. The casted actor carried the show, and made it easy for us. Making commercials like that can be a lot of fun and they live forever. https://t.co/RUSoaGXZ6u
— Dale Earnhardt Jr. (@DaleJr) January 24, 2026
