AJ Allmendinger’s Kaulig Racing team announced a significant extension with CELSIUS Energy Drink as the main sponsor for the 2026 NASCAR Cup Series season, deepening their partnership and expanding brand visibility on the #16 car. The move ensures that AJ Allmendinger CELSIUS sponsorship 2026 will feature prominently across key Cup and Truck Series events, with nine primary sponsorships in the Cup Series beginning at the Daytona 500.
CELSIUS Expands Commitment with Kaulig Racing
CELSIUS, known for its long-standing partnership with Kaulig Racing, confirmed its continued and heightened involvement for the 2026 season. The energy drink company will headline the #16 Chevrolet in nine NASCAR Cup Series races, starting with the prestigious opener at Daytona International Speedway. Throughout the season, the vibrant CELSIUS orange and white brand colors will be showcased at tracks including Circuit of The Americas, Texas Motor Speedway on May 3, Dover Motor Speedway on May 17, Pocono Raceway on June 14, Naval Base Coronado on June 21, Chicagoland Speedway on July 5, Las Vegas Motor Speedway on October 4, and culminating with the season finale at Homestead-Miami Speedway on November 8.
Kaulig Racing revealed the reinforcement of its collaboration with CELSIUS through social media, stating:
“From the Cup Series to the Truck Series, @CelsiusOfficial keeps Kaulig Racing powered up all weekend long! ⚡2026 will see nine primaries on @AJDinger’s car and five primaries on @Justin_Haley_’s truck.”
– Kaulig Racing
Impact on the Truck Series and Justin Haley’s Role
In addition to supporting Allmendinger’s Cup series efforts, CELSIUS will back Justin Haley as the primary sponsor in five NASCAR Truck Series races using the #16 RAM truck. This involvement starts with the season opener at Daytona International Speedway, and continues at St. Petersburg on February 28, Texas on May 1, Kansas on September 26, and Homestead-Miami Speedway on November 6. These key events reflect CELSIUS’s broadening influence and commitment to motorsport at various levels.
Kaulig Racing and CELSIUS: Growth of a Strategic Partnership
Since 2022, CELSIUS has strengthened its position in NASCAR’s top leagues by partnering with Kaulig Racing. Their collaboration has been marked by notable successes, as AJ Allmendinger scored two victories with the CELSIUS livery, including one at Circuit of the Americas during the NASCAR O’Reilly Auto Parts Series and another at the Charlotte Motor Speedway ROVAL in the NASCAR Cup Series.
Team owner Matt Kaulig shared his enthusiasm in a team statement:
“We’re thrilled to have CELSIUS back as a cornerstone partner. Their commitment to fitness and performance aligns perfectly with our team, and we can’t wait to showcase the brand with AJ and Justin in 2026.”
– Matt Kaulig, Owner
AJ Allmendinger returned to full-time Cup Series competition last season with Kaulig Racing, ending his run with a 26th-place position in the overall standings. The renewed partnership is expected to provide both stability and a competitive edge as the team heads into the highly anticipated 2026 season.
Looking Ahead to the 2026 NASCAR Season
Kaulig Racing, led by AJ Allmendinger and Justin Haley, will look to capitalize on CELSIUS’s expanded support as they kick off at Bowman Gray Stadium on Sunday, February 1, 2026. With the revitalized partnership, the team aims to make a significant impact in both Cup and Truck Series events, with CELSIUS and Kaulig Racing poised for a prominent presence throughout the year. Fans can anticipate dynamic performances and visible CELSIUS branding as the new NASCAR season unfolds.
