CELSIUS is amplifying its Kaulig Racing 2026 sponsorship, supporting both NASCAR Cup Series and NASCAR Craftsman Truck Series teams. The announcement confirms CELSIUS as a prominent backer for the organization’s expanding motorsports lineup, starting with Speedweeks at Daytona International Speedway.
CELSIUS Strengthens Partnership With Kaulig Racing
The relationship between the premium energy drink company and Kaulig Racing dates back several years, with CELSIUS designated as the
“Official Energy Drink of Kaulig Racing”
. The company’s continued sponsorship in 2026 underscores its commitment to connection with active lifestyles and motorsports audiences, marking a return in a heightened capacity for another season in NASCAR’s top competitions.
High-Profile Sponsorship of No. 16 Chevrolet Camaro in Cup Series
AJ Allmendinger will represent the CELSIUS brand in nine NASCAR Cup Series races in 2026, piloting the No. 16 Chevrolet Camaro ZL1. The signature orange and white livery will be showcased at key tracks, starting with the season-opening DAYTONA 500 on February 15. The sponsorship extends to races at Circuit of The Americas, Texas Motor Speedway on May 3, Dover Motor Speedway on May 17, Pocono Raceway on June 14, Naval Base Coronado on June 21, Chicagoland Speedway on July 5, Las Vegas Motor Speedway on October 4, and Homestead-Miami Speedway on November 8.
Cup and Truck Series Campaigns Kick Off in Daytona
Kaulig Racing’s Cup Series efforts, and the new Craftsman Truck Series campaign, launch during Speedweeks at Daytona International Speedway. The Truck Series program debuts on February 13, just ahead of the prestigious DAYTONA 500. For the 2026 season, CELSIUS will back Justin Haley as he drives the No. 16 RAM 1500 in five selected NASCAR Craftsman Truck Series events. These include appearances at Daytona (February 13), St. Petersburg (February 28), Texas (May 1), Kansas (September 26), and Homestead-Miami Speedway (November 6).
Significance of CELSIUS’s Expanded Role
The 2026 schedule marks Kaulig Racing’s first foray into the NASCAR Craftsman Truck Series, fielding a five-truck effort under the RAM nameplate. CELSIUS’s investment as a major sponsor anchors the team’s presence in multiple NASCAR arenas and continues an established history. Since 2022, CELSIUS has partnered with Kaulig Racing across 25 top-level race events, including victories at the Charlotte Motor Speedway ROVAL and in the Kaulig O’Reilly Auto Parts Series.
Team Owner and CELSIUS Celebrate Shared Values
Matt Kaulig, team owner, welcomed the renewed sponsorship, stating,
We’re thrilled to have CELSIUS back as a cornerstone partner,
— Matt Kaulig, owner of Kaulig Racing. He emphasized the strong alignment between CELSIUS’s focus and the team’s mission:
Their commitment to fitness and performance aligns perfectly with our team, and we can’t wait to showcase the brand with AJ and Justin in 2026.
— Matt Kaulig, owner of Kaulig Racing.
As Kaulig Racing expands into the NASCAR Craftsman Truck Series and continues in the NASCAR Cup Series, CELSIUS’s partnership is set to play a central role in supporting their presence and performance in key events throughout 2026. The collaboration highlights the brand’s ongoing engagement with motorsports and active fans, while also providing new visibility during some of the sport’s most watched races.
.@CelsiusOfficial will have nine primary races on @AJDinger’s No. 16!
The first will be the #Daytona500 and the ninth will be The Chase finale at Homestead! ⚡ https://t.co/LcBoFofsOw pic.twitter.com/TDnknIiEB1
— Kaulig Racing (@KauligRacing) January 26, 2026
.@CelsiusOfficial will have five primary races on @justin_haley_'s No. 16 Ram 1500.
Kicking off with the season-opener at Daytona and ending with the season-finale at Homestead! ⚡ https://t.co/4SMS2GArsj pic.twitter.com/vB2DBFxPIi
— Kaulig Trucks (@Kaulig_Trucks) January 26, 2026
