Spire Motorsports sponsor news is making headlines as the NASCAR season prepares to begin with the Clash at Bowman Gray Stadium this weekend, with several teams introducing new sponsorships and car schemes for 2026. The latest announcements from Spire Motorsports and Kaulig Racing set the stage for a dynamic start to the racing season, featuring high-profile partnerships and refreshed team branding.
Spire Motorsports Partners with Cal Ripken Sr. Foundation for the 2026 Season
Spire Motorsports revealed that Daniel Suarez will feature the Cal Ripken Sr. Foundation as his primary sponsor in several upcoming events, beginning with the Clash at Bowman Gray Stadium. Suarez will drive the No. 7 Chevrolet in an orange and white livery to highlight the foundation’s work and mark its milestone 25th anniversary. While the team has not yet disclosed the full schedule for the Cal Ripken Sr. Foundation’s involvement, the partnership aims to increase visibility for the nonprofit’s initiatives throughout the 2026 NASCAR campaign.
The news underscores Cal Ripken, Jr.’s continued connection with racing, this time through Daniel Suarez and the historic No. 7—Ripken’s father’s former number.
“I want to thank Dan Towriss and the Gainbridge team for this exciting partnership with Spire Motorsports and Daniel Suarez,”
said Cal Ripken, Jr., Hall of Famer and Co-Founder of the Cal Ripken Sr. Foundation.
“Dan has been an incredibly generous and integral part of our board and this is just another example of that.”
Ripken also emphasized the emotional significance of seeing Suarez drive the No. 7.
“The partnership with Spire and Daniel will take our 25th anniversary celebration to a new level and expose the work of the foundation to many more. The fact that he is driving the number seven car, dad’s old number, makes it that much more special. I look forward to cheering on Daniel and watching him in person at a race later this year.”
Kaulig Racing Expands Celsius Partnership With New Driver Lineups
Kaulig Racing has also announced sponsorship news that will impact two of its prominent drivers. Justin Haley returns to the Craftsman Truck Series with a Celsius-sponsored scheme in five select races, while AJ Allmendinger will display Celsius branding in nine events as he competes in the Cup Series. These partnerships serve to align the Celsius brand with high-level fitness and performance in the NASCAR landscape.
Haley’s 2026 schedule includes races at Daytona International Speedway, the St. Petersburg street course, Texas Motor Speedway, Kansas Speedway, and Homestead-Miami Speedway, while Allmendinger’s Celsius appearances will span from the Daytona 500 and Circuit of the Americas to Dover, Pocono, Naval Base Coronado, Chicago, Las Vegas, and Homestead-Miami Speedway. The team’s owner, Matt Kaulig, welcomed the ongoing collaboration:
“We’re thrilled to have Celsius back as a cornerstone partner,”
said Matt Kaulig, team owner.
“Their commitment to fitness and performance aligns perfectly with our team, and we can’t wait to showcase the brand with AJ and Justin in 2026.”
Sponsorships Highlight a Season of Celebration and Competition
The influx of new sponsorships for Spire Motorsports and Kaulig Racing marks a determined approach to the 2026 season, fusing competitive aspirations with charitable goals and brand visibility. While Spire focuses on honoring NASCAR tradition and expanding outreach through the Cal Ripken Sr. Foundation, Kaulig is investing in partnerships that spotlight health, performance, and driver development. These strategic announcements exemplify how off-track alliances set the stage for what promises to be an exciting year in motorsport, engaging fans and supporting causes both on and off the racetrack.
