23XI Racing revealed an enhanced partnership with Robinhood ahead of the 2026 NASCAR Cup Series, with the collaboration set to highlight both Corey Heim and Bubba Wallace across major events, especially the Daytona 500 at Daytona International Speedway. This expansion of the 23XI Racing Robinhood partnership reflects a shared vision to increase engagement with millions of NASCAR fans and further position Robinhood within the racing community.
Corey Heim to Make Daytona 500 Debut with Robinhood
Robinhood’s growth as a sponsor will see Corey Heim, the 2025 NASCAR CRAFTSMAN Trucks Series champion and previous Daytona winner in the Truck Series, at the wheel of a Robinhood-branded car for his first attempt at the historic Daytona 500, scheduled for February 15. His participation marks Robinhood’s most prominent NASCAR presence to date, aiming to capture the excitement of fans and customers as Heim competes in the Great American Race. Also, Heim will drive a Robinhood-branded truck for TRICON Garage in the Trucks Series at EchoPark Speedway near Atlanta on February 21, revisiting the site of a previous career win.
Bubba Wallace to Compete with Robinhood at Select Races
Before Robinhood makes its Daytona Cup debut with Heim, Bubba Wallace will carry Robinhood branding in the Clash exhibition at Bowman Gray Stadium in Winston-Salem on February 1. Returning from a successful 2025 campaign marked by a trip to victory lane and a playoff berth, Wallace will again feature Robinhood’s livery on his No. 23 Toyota Camry XSE, including at opening races at COTA and Phoenix. The frequency of Robinhood appearances on Wallace’s car will increase this season, further signifying the growing partnership.
Fan Engagement and Brand Activations Continue to Grow
Robinhood will build on last season’s customer engagement strategy, offering unique brand activations and premium experiences at races. Fan-focused initiatives previously included hosting customers at marquee NASCAR events, providing them a closer look at 23XI’s operations and the excitement of live racing. As Robinhood deepens its connection with fans, these premium experiences are set to expand both in number and in scope for the coming season.
Statements from Key Figures on the Strengthened Alliance
“Building on the momentum of last year, this renewed partnership reflects the strong foundation we’ve created together,”
said Steve Quirk, Chief Brokerage Officer at Robinhood Markets.
“NASCAR offers a powerful platform to connect with a passionate, highly engaged fan base, one we know many of our customers are a part of. We’re proud to support Bubba Wallace, Corey Heim, and the entire 23XI team as they compete this season and bring the Robinhood brand to life on track.”
– Steve Quirk, Chief Brokerage Officer, Robinhood Markets
“We’re proud to have Robinhood growing with our team and excited to see the Robin Neon paint scheme competing for a starting spot at the Daytona 500,”
said Steve Lauletta, president of 23XI Racing.
“Robinhood continues to be one of the most innovative brands in the financial services category, and we look forward to another year of engaging with their customers in fresh, cutting-edge ways that only Robinhood and 23XI can do.”
– Steve Lauletta, 23XI Team President
“I’m excited for more races this year with Robinhood and appreciative of their support for 23XI,”
said Bubba Wallace, driver of the No. 23 Toyota Camry XSE.
“We’re still a relatively young team that’s growing and learning, and it’s been fun to bring new partners into the sport and grow alongside them.”
– Bubba Wallace, Driver
“It means a lot to me to have the opportunity to represent Robinhood again this season, and it’s extra special to do so at the Daytona 500,”
said Corey Heim, driver of the No. 67 Toyota Camry XSE.
“Coming off a great season last year, I’m excited to continue my growth as a driver and look forward to another successful year.”
– Corey Heim, Driver
Broader Sports Initiatives Highlight Robinhood’s Strategy
Robinhood’s foray into motorsports began with its 2025 entry into the NASCAR Cup Series through its partnership with 23XI Racing. The company’s broader strategy also features sponsorship initiatives outside of racing, including jersey patches for NBA franchises such as the Miami Heat, Memphis Grizzlies, and Washington Wizards. Furthermore, Robinhood is the principal partner and shirt sponsor for OGC Nice in French Ligue 1 football, and has secured a sustained relationship with Stanford Athletics, further cementing its commitment to sports and fan engagement on multiple fronts.
Looking Ahead for 23XI Racing and Robinhood
The expanded involvement between 23XI Racing and Robinhood in the 2026 NASCAR Cup Series promises new opportunities for brand growth, fan involvement, and competition at racing’s highest levels. With Robinhood’s presence set for marquee events like the Daytona 500, and continued appearances with Bubba Wallace and Corey Heim, this renewed alliance not only strengthens Robinhood’s connection to sports fans, but underscores 23XI Racing’s commitment to innovative partnerships that drive the team and its drivers forward.
