Corey Heim will join 23XI Racing as part of their plans for the 2026 Daytona 500, making his first attempt at NASCAR’s crown jewel while driving the No. 67 Toyota entry. Supported by principal sponsor Robinhood, this move highlights the growing investment in young drivers by the Michael Jordan and Denny Hamlin-led team in advance of a highly anticipated Daytona 500 run.
Heim Secures Daytona Opportunity with 23XI Racing and Robinhood
The 2026 Daytona 500 marks a new milestone for Heim, as he enters the event with 23XI Racing’s part-time No. 67 Toyota—the team’s open entry. Heim’s participation is backed by Robinhood, which has solidified a deeper relationship with 23XI Racing, expanding its sponsorship for the new season. Known for its earlier successful partnership, Robinhood will now serve as the primary sponsor on Heim’s Daytona 500 car, as well as reappear throughout the 2026 season on several of the team’s vehicles.
Securing a place in the Daytona 500 will require Heim to advance through the challenging qualifying rounds and Duel events. The field is expected to be crowded, with at least eight open teams aiming for just four available positions, amplifying the significance of Heim’s attempt at Daytona’s high-stakes superspeedway event.
A Stellar 2025 Season Sets the Stage for Cup Debut
Heim arrives at 23XI’s Cup program after a highly successful 2025 campaign in the NASCAR Craftsman Truck Series, where he netted 12 wins and captured the series championship. Earlier, he made four Cup Series starts with 23XI Racing, including a notable top‑ten finish at Bristol, which bolstered his case for a promotion to a broader role in 2026.
With his previous Daytona successes in the Truck Series, Heim brings competitive experience to the high-speed venue as he tackles his first Cup-level attempt at Daytona. His move elevates an already formidable 23XI Racing lineup, which will include three full-time chartered entries alongside Heim’s open car for the marquee event.
Robinhood’s Expanded Support Extends Beyond Daytona
Robinhood’s involvement stretches further than the February classic, as the brand will be featured on several 23XI Racing cars throughout Speedweeks and additional races in 2026. The financial services company will also rejoin Bubba Wallace as a sponsor in select events and continue its relationship with Heim, supporting him in the Truck Series at EchoPark Speedway near Atlanta, where he will once again compete for former team Tricon Garage.
23XI Racing’s Growing Commitment to New Talent
For 23XI Racing, co-founded by NBA icon Michael Jordan and NASCAR driver Denny Hamlin, the arrival of Corey Heim reflects the team’s ongoing dedication to developing emerging talent and strengthening its competitive efforts as it enters a sixth year at NASCAR’s highest level. The organization’s lineup for the Daytona 500 will see a robust four-car effort, enhancing its profile in one of the world’s most prominent stock car races.
Heim’s Daytona 500 entry stands as a testament to his upward trajectory in American motorsport and 23XI’s willingness to invest in drivers who have demonstrated consistent performance at lower levels. If successful at Daytona, Heim—and his partnership with Robinhood and 23XI Racing—could mark the start of a new wave of contenders transforming the NASCAR Cup Series landscape.
