Jimmie Johnson and Tom Brady have unveiled a new alliance between Legacy Motor Club and NOBULL, marking a significant Jimmie Johnson NASCAR partnership for the 2026 racing season. This collaboration will equip Johnson’s team with specialized athletic gear and increase the presence of NOBULL—a brand in which Brady is a major stakeholder—within NASCAR events.
Legacy Motor Club Teams Up with NOBULL for Next Season
On Tuesday, Legacy Motor Club announced that it would be collaborating with sportswear manufacturer NOBULL, partially owned by Tom Brady, who is celebrated for his seven Super Bowl victories. NOBULL will become the official track shoe provider for Johnson’s NASCAR team, with its shoes and apparel supporting both drivers and pit crew members throughout the 2026 season.
The arrangement means crew members will receive NOBULL products specifically designed to boost their training and performance during races as well as in preparation sessions. Johnson’s team sees this partnership as a way to help members reach their peak, showing a commitment to enhancing results on pit road, in the shop, and under demanding race conditions.
“to maximize performance on and off the track.”
This approach highlights the focus on developing the athleticism and strength required in professional motorsport teams.
NOBULL Branding and Media Content at Races
According to the announcement, NOBULL branding will be displayed during several races throughout 2026, though the exact number has not been specified. Furthermore, NOBULL and Legacy Motor Club will produce exclusive at-track media content and behind-the-scenes footage centered on the intense training routines of both drivers and crew.
“at-track content and behind-the-scenes training features”
These features will showcase the physical preparation that goes into every race weekend, and are expected to reach fans across major social media platforms, providing a unique look into the daily grind of a NASCAR team.
Shared Culture and Vision Drives Collaboration
Jimmie Johnson emphasized how this partnership is aligned with the spirit and values of his racing organization. He explained that the team’s culture of hard work and constant improvement mirrors NOBULL’s reputation for demanding excellence and cultivating a champion’s mindset.
“This partnership with NOBULL fits perfectly with the culture we’re building at Legacy Motor Club,”
— Jimmie Johnson, Legacy Motor Club Owner & Driver
“NOBULL understands the work, the commitment, and the mindset required to compete at the highest level. They’re more than a brand; they’re a mentality and they set the standard for strength.”
— Jimmie Johnson, Legacy Motor Club Owner & Driver
These statements underscore Johnson’s belief that the connection with NOBULL is rooted in deep mutual values and a shared vision for high performance within NASCAR.
Previous Encounters Between Johnson and Brady
Jimmie Johnson and Tom Brady’s relationship dates back to high-profile public appearances, including a 2023 moment when Johnson drove Brady around Indianapolis Motor Speedway in a dual-seat IndyCar before the Indy 500. Their camaraderie has often been the subject of media coverage, with moments of humor and competitive spirit on display.
“He’s already sent a few text messages worried about speed, an accident, and motion sickness. So, I have three objectives Sunday. Well, maybe two. I probably shouldn’t crash in front of the field. But make him sick and make him soil his suit.”
— Jimmie Johnson, speaking on ‘First Things First’
“This is incredible. Jimmie driving, all the fans here, I can’t believe this is the first time I’ve ever been here.”
— Tom Brady, FOX Sports Interviewee
These exchanges have highlighted the mutual respect and lightheartedness that Johnson and Brady bring to their respective sports, further fueling interest in their joint business ventures.
Tom Brady’s Deepening Ties to Sports Business and NOBULL
Tom Brady became involved with NOBULL in 2024 when his TB12 and Brady brands merged with the sportswear company, solidifying his position as the company’s second-largest shareholder. His investment adds further weight to the Jimmie Johnson NASCAR partnership, as Brady’s influence in sports marketing and athlete wellness continues to expand.
“I think the piece that really resonates with me is our mindset and how we want to inspire others through action and through challenging them to be the best they can possibly be for themselves,”
— Tom Brady, NOBULL Shareholder
Brady’s comments highlight his interest in promoting values such as resilience and self-improvement—ethos that are reflected in both his football legacy and now his collaboration within NASCAR.
Legacy Motor Club’s Current Status and Future Prospects
Jimmie Johnson took over as majority owner of Legacy Motor Club in January 2025, following a reorganization led by Knighthead Capital Management, where Brady is also a stakeholder. The move brought new energy to the team, as Johnson—a veteran of 83 Cup Series wins—returns to part-time competition. He will participate as the 41st entrant in the Daytona 500 and compete in the inaugural Naval Base Coronado race in San Diego. Additionally, Johnson is expected to race in the Craftsman Truck Series with Tricon Garage, making his first appearance in the Truck Series since 2008.
This new partnership with NOBULL not only represents a fresh commercial chapter for Legacy Motor Club but also signals the increasing integration of elite sports brands and personalities into NASCAR’s evolving landscape.
Impact on NASCAR and the Broader Sports Community
The Jimmie Johnson NASCAR partnership with Tom Brady and NOBULL showcases the ongoing convergence between professional motorsports and broader athletic performance industries. With enhanced training resources, increased social media engagement, and influential stakeholders like Johnson and Brady aligned with the team, Legacy Motor Club is poised for greater competitiveness and visibility in the coming years. Fans and analysts will be watching closely as the partnership develops heading into the 2026 NASCAR season, anticipating both on-track achievements and unique behind-the-scenes insights.
