23XI Racing has revealed an expanded collaboration with Robinhood, making Bubba Wallace’s Robinhood sponsorship part of the team’s 2026 NASCAR Cup Series lineup, with Wallace debuting the Robinhood branding at the Cook Out Clash next week. This move also introduces Corey Heim as another 23XI Racing driver supported by Robinhood, marking a notable growth in commercial partnerships for the organization as the Daytona 500 approaches.
Robinhood Partnership Gains Momentum Across 23XI Racing’s Cup Entries
Robinhood’s partnership with 23XI Racing now includes both full-time and part-time efforts in the Cup Series and beyond. Bubba Wallace will race select events in the Robinhood-branded No. 23 car, while Corey Heim is set to attempt Daytona 500 qualification in the No. 67 Robinhood Toyota Camry XSE. The team’s official roster for the Daytona 500, featuring three charter entries, includes Wallace (No. 23 Xfinity Toyota), Tyler Reddick (No. 45 Chumba Casino Toyota), and Riley Herbst (No. 35 Monster Energy Toyota). Besides these full-time prospects, Heim’s part-time presence in the No. 67 illustrates Robinhood’s growing involvement in NASCAR’s premier lineup.
Announcing this partnership escalation, Steve Quirk, Chief Brokerage Officer at Robinhood Markets, stated:
“Building on the momentum of last year, this renewed partnership reflects the strong foundation we’ve created together. We’re proud to support Bubba Wallace, Corey Heim, and the entire 23XI team as they compete this season and bring the Robinhood brand to life on track.”
—Steve Quirk, Chief Brokerage Officer at Robinhood Markets
Challenges and Opportunities for Corey Heim at the Daytona 500
Securing a spot at the Daytona 500 presents a significant challenge for Corey Heim due to the competitive nature of Speedweeks. While Bubba Wallace, Tyler Reddick, and Riley Herbst have guaranteed places in the main event, Heim joins a crowded field of hopefuls, with only four “open” spots remaining and Jimmie Johnson holding the Open Exemption Provisional. Among Heim’s rivals are Corey LaJoie, aiming for RFK Racing’s No. 99, and Justin Allgaier with JR Motorsports’ No. 40, making the outcomes of the Duel qualifying races crucial for entry.
After facing qualifying setbacks—such as failing to make the Chicago Street race last season—Heim remains resolute about this season’s opportunity and gratitude for Robinhood’s continued support.
“It means a lot to me to have the opportunity to represent Robinhood again this season, and it’s extra special to do so at the Daytona 500. Coming off a great season last year, I’m excited to continue my growth as a driver and look forward to another successful year.”
—Corey Heim, 2025 NASCAR Craftsman Truck Series Champion
Heim’s schedule will include driving a Robinhood-sponsored entry for TRICON Garage in the Truck Series race preceding the 500. While not committed to a full-time campaign in any of NASCAR’s three top tiers for 2026, Heim’s developmental role keeps him active across Cup, Xfinity, and Truck Series entries, adding to the team’s depth and future prospects.
Bubba Wallace Embraces New Sponsor Amid Diverse 23XI Racing Portfolio
The addition of the Bubba Wallace Robinhood sponsorship complements 23XI Racing’s impressive list of commercial partners for the upcoming season opener. Wallace’s No. 23 will sport branding from Columbia Sportswear, U.S. Air Force, Leidos, and Mobil 1, alongside Robinhood. For Tyler Reddick, the No. 45 will feature backing from SupplyHouse—set to debut at Kansas—and Comparion Insurance Agency, which joins at Bristol. Xfinity and Chumba Casino will also provide support for both teams during select races.
The expanded partnership is a positive signal for Wallace, who welcomed the broader support.
“I’m excited for more races this year with Robinhood and appreciative of their support for 23XI. We’re still a relatively young team that’s growing and learning, and it’s been fun to bring new partners into the sport and grow alongside them.”
—Bubba Wallace, No. 23 Driver
Former Cup driver Kenny Wallace commented on the evolving sponsorship landscape, pointing out the unusual alliances between former adversaries now unified under new commercial agreements. Of note, Hardee’s is returning as a NASCAR sponsor while also associating with Wallace’s 23XI Racing squad.
What the Bubba Wallace Robinhood Sponsorship Means for NASCAR
The expanded involvement of Robinhood with both Wallace and Heim marks a pivotal moment for 23XI Racing, as the team’s growing partnership portfolio reflects its upward momentum in NASCAR. The presence of high-profile sponsors across multiple car entries not only boosts the visibility of the team but also offers crucial backing as the competitive season intensifies. As the Daytona 500 nears, all eyes will be on Wallace, Heim, and the 23XI Racing lineup to see whether these new alliances translate to on-track results and longer-term growth in the sport’s rapidly changing commercial landscape.
