Kaulig Racing has secured a prominent partnership with CELSIUS for the 2026 season, marking a significant development in Kaulig Racing sponsorship 2026 deals. CELSIUS will serve as the primary sponsor for AJ Allmendinger’s No. 16 car in nine NASCAR Cup Series events, while also joining Justin Haley for five NASCAR Craftsman Truck Series races, solidifying its connection across both series.
CELSIUS Expands Partnership Across Series and Teams
CELSIUS will be featured prominently during the season-opening races at Daytona in February, taking center stage on both Kaulig Racing’s Cup and Truck Series entries. As the
“Official Energy Drink of Kaulig Racing,”
CELSIUS branding will also be integrated as an associate sponsor on all Kaulig Racing vehicles in both the Cup and Truck Series throughout the season. This expanded presence showcases CELSIUS’s ongoing commitment to the team and its fans at major racing events.
Kaulig Racing’s 2026 Team Lineup and Key Drivers
Team owner Matt Kaulig continues to steer Kaulig Racing’s growth, confirming Cup rides for AJ Allmendinger and Ty Dillon in 2026. Alongside the Cup campaign, Kaulig Racing will lead as the anchor factory operation for Ram’s long-awaited re-entry into the Truck Series, fielding five Ram 1500 trucks. This move marks an important milestone as Ram resumes competitive participation in NASCAR under Kaulig Racing’s leadership.
A Record of Success Sets the Stage
Since its founding in 2016, Kaulig Racing has established itself as a formidable presence, competing in over 700 NASCAR Xfinity Series races and accumulating two regular-season championships and 27 wins. After entering select Cup Series races in 2021, the team shifted to a full-time two-car Cup effort by 2022, further expanding in 2023 with a part-time third entry. Notably, the team has clinched two Cup Series victories since joining that tier, with both seasoned drivers and rising talents taking the wheel.
CELSIUS Aligns with Kaulig Racing’s Vision
With its focus on performance and health, CELSIUS complements the competitive edge required at the highest level of stock car racing. As Matt Kaulig shared,
“We’re thrilled to have CELSIUS back as a cornerstone partner,”
reflecting the significance of this renewed alliance. He went on to emphasize the synergy:
“Their commitment to fitness and performance aligns perfectly with our team, and we can’t wait to showcase the brand with AJ and Justin in 2026.”
This partnership is further enhanced by CELSIUS’s status as a provider of zero-sugar energy drinks and its LIVE. FIT. GO.™ philosophy, which resonates with both the drivers’ and the team’s aspirations on and off the racetrack.
Upcoming Races Featuring the CELSIUS Brand
AJ Allmendinger will showcase CELSIUS colors as the primary sponsor on his No. 16 Cup car in nine top-tier NASCAR events in 2026. Meanwhile, Justin Haley, who previously drove a CELSIUS-sponsored machine in the 2022 Cup campaign, will once again highlight the brand as he competes in five key Truck Series races with the No. 16 Ram 1500 entry.
Looking Forward to 2026 and Beyond
The renewed partnership between Kaulig Racing and CELSIUS positions the team for a dynamic and energized 2026 season. With the return of Ram to the series, a seasoned driver lineup including AJ Allmendinger, Justin Haley, and Ty Dillon, and a strong record of competitive performance, Kaulig Racing aims to continue its ascent in the NASCAR landscape. Fans and industry watchers can expect CELSIUS and Kaulig Racing’s collaboration to fuel both performance and excitement as the next chapter unfolds on the track.
