Trackhouse Racing confirmed that its collaboration with Choice Privileges, the widely recognized rewards initiative of Choice Hotels International, has been extended through the 2026 NASCAR Cup Series season, solidifying the Trackhouse Racing partnership extension. This renewed agreement brings ongoing opportunities for rewards members to enjoy NASCAR experiences, exclusive events, and new merchandise access at venues like Bowman Gray Stadium and Martinsville Speedway.
Rewards Members Continue to Gain VIP Racing Experiences
Entering its third year, the Trackhouse Racing partnership extension allows Choice Privileges members to access special VIP packages, collectibles, and behind-the-scenes moments. This initiative not only enhances fan engagement but also strengthens brand presence at every race weekend. Through these offerings, fans can interact more directly with race teams and drivers while accumulating points for unique experiences throughout the NASCAR Cup Series season.
“Choice Privileges members are always looking for meaningful ways to get closer to the experiences they love, and our partnership with Trackhouse Racing delivers just that,”
said Nandika Suri, Vice President of Loyalty Programs for Choice Hotels International.
“We’ve seen incredible enthusiasm from members who have redeemed points for VIP access and unique race‑day moments, and we’re thrilled to continue creating even more opportunities for them throughout the 2026 season,”
Suri added.
Expanded Driver Partnerships for Upcoming Seasons
As part of the extended partnership, Choice Privileges will serve as the primary partner for Ross Chastain’s No. 1 Chevrolet in two races and for Connor Zilisch on the No. 88 car in two events. Chastain’s car showcased Choice Privileges branding at Martinsville Speedway in March 2025. This season, the rewards program will debut its presence on Connor Zilisch’s No. 88 Chevrolet as the driver embarks on his first full-time Cup Series schedule.
“I’ve had the opportunity to meet several Choice Privileges guests at the track and attend dinner experiences with them,”
Chastain said.
“They’re very enthusiastic and genuinely passionate about racing which is always fun to see. I’m thrilled to continue working with Choice Privileges and getting the chance to meet more members at races this year,”
he remarked.
Connor Zilisch Prepares for His Rookie Cup Season
At just 19 years old, Connor Zilisch enters the NASCAR Cup Series after a successful run in the O’Reilly Auto Parts Series, where he achieved a remarkable ten wins in a single season. Zilisch’s partnership with Choice Privileges marks his first year in the Cup Series, offering fans a fresh face and a new perspective in NASCAR’s premier division.
“It’s really cool to have Choice Privileges on our car this season,”
Zilisch said.
“It’s going to be awesome to connect with the race fans and give them a behind the scenes look at what we do each week. It is going to be memorable experience for sure,”
he commented.
Season Kickoff and Member Engagement Opportunities
The 2026 season begins at The Clash at Bowman Gray Stadium, where Chastain’s No. 1 Chevrolet will display Choice Privileges branding. Throughout the season, rewards members can redeem points for official Trackhouse Racing merchandise and unique VIP race experiences. This allows NASCAR enthusiasts not only to enjoy competitive racing but also to participate in interactive opportunities that deepen their involvement with the sport.
The Trackhouse Racing partnership extension between Choice Privileges and the team highlights a growing trend in motorsports, where loyalty programs play a vital role in connecting fans, brands, and drivers. By continuing this collaboration, both partners aim to create lasting memories for race fans well into the 2026 NASCAR Cup Series season and beyond.
