Josh Bilicki and Rita’s Franchise Company, LLC, have announced the extension of their partnership into the 2026 NASCAR O’Reilly Auto Parts Series, ensuring that the Josh Bilicki Rita’s partnership will remain a prominent presence on the track. Bilicki, who will shift to SS Green Light Racing after previously competing with DGM Racing, will showcase Rita’s branding on the No. 07 Chevrolet at multiple races, starting at Darlington Raceway in March 2026, with further race dates to follow.
Rita’s Expands Its Presence in Motorsports
Founded in Bensalem, PA, in 1984, Rita’s Italian Ice & Frozen Custard has grown into the world’s largest Italian Ice business, with more than 600 locations globally. Known for its Italian Ice made daily with real fruit, and its popular frozen custard, Rita’s has built a reputation for delivering joy and excitement to guests seeking a refreshing treat. The brand’s broad appeal and inviting atmosphere have helped it earn a loyal customer base, including motorsport fans who celebrate everyday moments at Rita’s shops around the world.
Leaders Share Optimism for the New Season
“Rita’s is proud to keep building on the momentum we’ve created with Josh and bring our brand back to the track in 2026,”
said Linda Chadwick, President and CEO of Rita’s Franchise Company, LLC.
“Our franchisees and customers love the energy and community NASCAR delivers, and Josh is a natural fit for Rita’s – authentic, hardworking, and fan-focused. We’re excited to return with Josh at his new team, SS Green Light Racing, and create even more memorable moments for fans this season.”
— Linda Chadwick, President and CEO of Rita’s Franchise Company, LLC
Josh Bilicki, ready to represent Rita’s Italian Ice & Frozen Custard for a third consecutive year, now also looks forward to his new role with SS Green Light Racing. The partnership has become a recurring highlight for both Bilicki and Rita’s, fostering greater fan engagement and brand visibility within NASCAR’s vibrant community.
“I’m pumped to have Rita’s back with us again for 2026. This is a partnership that’s become a big part of my racing program,”
said Josh Bilicki.
“Rita’s brings a fun, recognizable brand to the sport, and the support they give our team makes a big difference. I’m excited to go to work with SS Green Light Racing and give Rita’s fans something to cheer for all year long.”
— Josh Bilicki, NASCAR Driver
Anticipation Builds for 2026 Race Season
The full calendar for races where Rita’s Italian Ice & Frozen Custard will serve as the primary sponsor is expected to be released soon, beginning with the Darlington Raceway event in March. The collaboration highlights remain high among Rita’s franchisees, customers, and NASCAR fans, promising another season filled with excitement, community energy, and memorable moments for the iconic treat brand and Bilicki’s supporters alike.
