Layne Riggs has unveiled an exciting new NASCAR partnership with Bare Knuckle Boxing (BKB) and Front Row Motorsports (FRM), aiming to make a major impact during the 2026 NASCAR CRAFTSMAN Truck Series. This collaboration will include BKB’s return as a key primary sponsor for four major races and as a major associate partner for the entire season, marking a bold move that blends motorsports with fight-night energy.
BKB and Riggs Announce Partnership Live from Miami
The official partnership launch will be delivered live at the BKB 50 Evolution event in Miami, Florida, with Riggs announcing the news alongside BKB Chairman and President, Mike Vazquez. Fans in the United States are able to watch the announcement on VICE TV and Telemundo, while global audiences can tune in via UK’s talkSPORT. The partnership signals not just a sponsorship but a shared commitment between BKB, Riggs, and the No. 34 team to take on the competition with renewed vigor in 2026.
“Layne, like all our BKB events and fighters, is always exciting to watch and is focused on being a champion,”
announced Vazquez, BKB Chairman and President.
“His fighting spirit on the track aligns with our values of providing the best, most entertaining, and exciting action for our fans. We are proud to be in his corner and fight with him and his Front Row Motorsports team as they go for the championship in 2026.”
– Mike Vazquez, BKB Chairman and President
BKB’s Branding to Shine at Key Races in 2026
Under this new arrangement, BKB branding and signature colors will be featured as the primary sponsor at four high-profile races: EchoPark Speedway in February, Michigan International Speedway in June, Lime Rock Park in July, and Martinsville Speedway in October. In addition to these key events, BKB will appear as a major associate sponsor on the No. 34 Ford F-150 throughout the season, bolstering the team’s visibility on and off the track.
Front Row Motorsports and Riggs Aim for Victories
Riggs expressed his enthusiasm about continuing and strengthening the partnership with BKB, emphasizing the shared focus on excellence and competition.
“This is a great day to celebrate BKB and to announce our continued partnership,”
said Riggs, Front Row Motorsports Driver.
“BKB, its fighters, fans and everyone at Front Row Motorsports strive for excellence and winning. That continues to be our goal on the track. We want to get more wins with BKB on the truck. I can’t wait to start our season with their support.”
– Layne Riggs, Front Row Motorsports Driver
BKB’s Rise from Local Fights to Global Brand
Bare Knuckle Boxing, originally launched as BYB in South Florida by Dada 5000, has grown from grassroots backyard bouts into a widely recognized sporting brand. BKB captured the spotlight with viral fight videos and the popular documentary “Dawg Fight.” Today, BKB’s influence extends globally, as it continues to attract new fans and bring its unique energy into other arenas, such as NASCAR. This combination of fighting roots and motorsport competition further broadens BKB’s appeal and reputation for delivering action-packed entertainment.
What This Partnership Means for NASCAR and BKB
The Layne Riggs NASCAR partnership with BKB represents a merging of high-performance motorsport with the fierce spirit of combat sports, aiming to excite both racing fans and fighting enthusiasts. With BKB celebrating its landmark 50th event, the collaboration points toward a season full of standout races and shared ambition, as Riggs and Front Row Motorsports work to capture the championship spotlight in 2026. The impact of this partnership is likely to resonate across audiences interested in both racing and combat sports, setting a precedent for future collaborations in the industry.
