Joey Logano dealership ownership has taken a new turn as the three-time NASCAR Cup Series champion becomes part owner of a Ford dealership in Huntersville, North Carolina. Logano’s decision to invest in his hometown marks a collaboration with Stacy Cowen, the dealership’s general manager, and sees him closely involved with the business where he has longstanding connections.
Logano chose Huntersville because it is his hometown, and his ties to the dealership stretch back over the years, including borrowing vehicles for promotional events and partnering on charitable activities via the Joey Logano Foundation. This move aligns with his reputation both as an accomplished racer and a community figure, as well as his business acumen in leveraging relationships built throughout his career.
“As a race car driver, you have an unfair advantage in business because I’m able to pretty much connect with anyone I want to connect with, which is a great tool to have,”
Logano said.
“The goal here is to take what Huntersville Ford already is in the Krause Auto Group, that’s grown an incredible business, and try to add a little bit more to it.”
– Joey Logano, Part Owner
Long-Standing Relationships Fuel New Venture
The partnership between Logano and the local Ford store is rooted in more than mere business opportunity. Over the years, Logano has integrated the dealership into his public and charitable efforts, often using their cars for marketing events and joint giveaways. As part of the Krause Auto Group, Huntersville Ford has a strong reputation, and Logano’s involvement aims to enhance the dealership’s presence in the region.
Racing Calendar Disrupted by Severe Weather
While expanding his business interests, Logano remains actively committed to the racing world. He is preparing for the season-opening Clash at Bowman Gray Stadium, although the event has faced multiple postponements due to inclement weather impacting Winston-Salem, North Carolina. Initially scheduled for Sunday, February 1, the race was delayed twice and is now set for Wednesday, February 4.
“Moving the Cook Out Clash to Wednesday, February 4, gives us the best opportunity to hold this event with fans at Bowman Gray Stadium while allowing the City of Winston-Salem to dedicate all of their resources to respond to the needs created by this historic weather event,”
said Justin Swilling, Project Lead, Cook Out Clash. – Justin Swilling, Project Lead
Logano has a successful history with this event, having claimed the inaugural Busch Light Clash at the Los Angeles Memorial Coliseum in 2022. The race shifted its venue to Bowman Gray last season, making this year the second in a row at the storied stadium. Racing activities will begin with practice and qualifying sessions at 1:30 pm ET, a Last Chance Qualifier at 4:30 pm, and the main event starting at 6 pm ET, broadcast live on FOX and available through MRN and SiriusXM NASCAR Radio for fans across the country.
Changing NASCAR Playoff Format and Logano’s Perspective
NASCAR is poised to introduce a new 10-race Chase format for the 2026 postseason, drawing reactions from various drivers, including Logano. While motorsports icons such as Mark Martin and Hall of Famer Dale Earnhardt Jr. have supported the changes, Logano revealed his preference for the older system, citing both personal experience and a fan’s perspective.
Under the previous format, drivers could advance into the playoffs simply by securing any regular-season win. Once there, they faced a series of eliminations, with the champion determined in the final showdown at Phoenix Raceway. Notably, Logano’s three championships were achieved during this era, making the change all the more significant for him.
“Personally, I was one of the rare people that liked the old one just from a fan perspective. I enjoyed it. But if the majority doesn’t like that, then, sure, we’ll change it. And we’ll go race another way. And that’s OK with me, too. That’s kind of where I’m at with it.”
– Joey Logano, Part Owner
Ahead of the Daytona 500 and Looking to the Future
The revised schedule places the first points race of the 2026 season at Daytona International Speedway on February 15, marking the 68th running of the iconic Daytona 500. The event will be broadcast live on FOX beginning at 2:30 pm ET, drawing significant attention from NASCAR fans nationwide. As Logano balances his responsibilities as a dealership owner and a top-level driver, his expanded role in the Huntersville Ford location sets the stage for further business ventures beyond his racing achievements.
With Joey Logano’s move into dealership ownership, the partnership with Stacy Cowen and the store’s team signals a new chapter for the Huntersville Ford business under the Krause Auto Group. Logano continues to navigate a busy year on the NASCAR circuit, with changes in playoff formats and weather disruptions providing ongoing challenges and opportunities both on and off the track.
