Travis Pastrana and Cleetus McFarland are teaming up with Niece Motorsports to compete in the highly anticipated NASCAR CRAFTSMAN Truck Series season-opening Fresh From Florida 250 at Daytona International Speedway on February 13. Their participation, centering on the Niece Motorsports NASCAR Truck Series effort, marks an exciting collaboration fueled by major partnerships and sets the stage for one of Speedweeks’ most thrilling events.
Star Drivers and Unique Partnerships Take Center Stage
Action sports champion Travis Pastrana will drive the No. 42 BRUNT Workwear Chevrolet Silverado, while digital racing personality Cleetus McFarland is slated to pilot the No. 4 Black Rifle Coffee Company Chevrolet Silverado in this iconic 100-lap, 250-mile Daytona race. McFarland’s participation will be finalized pending NASCAR approval after a scheduled test at Rockingham Speedway.
This event is powered by the support of BRUNT Workwear, renowned for its work apparel across the U.S., and Black Rifle Coffee Company, a veteran-founded beverage brand with a mission-driven approach. Their joint effort unites motorsports champions and digital media stars as teammates under the Niece Motorsports banner, promising a blend of racing excitement and vibrant off-track storytelling.
Pastrana Returns to a Familiar and Unpredictable Arena
Travis Pastrana, famous for his global credentials as an X Games gold medalist and rally champion, brings a wealth of experience across NASCAR’s top series, including memorable runs in the Cup, O’Reilly Auto Parts, and CRAFTSMAN Truck Series. His previous visit to Daytona’s Truck Series saw him secure an 11th-place finish in 2023, reinforcing his reputation as a skilled competitor in this notoriously unpredictable, high-speed race environment.
“I’m pumped to get back on track at Daytona,”
Pastrana said. — Travis Pastrana, Global Action Sports Star
“This will be my first NASCAR CRAFTSMAN Truck Series race since 2023, so jumping back into the Niece Chevrolet is going to be a blast. Daytona is one of those places where anything can happen, and lining up with Cleetus and Ricky just adds to the fun. BRUNT and Black Rifle Coffee Company have been awesome partners, from everything we’re doing at Pastranaland to Channel 199, so it’s pretty cool to take on this next challenge together and see how it plays out.”
— Travis Pastrana, Global Action Sports Star
McFarland Makes His Truck Series Debut with Big Aspirations
Cleetus McFarland, known for cultivating one of the motorsports world’s largest online followings, is set to make his first-ever NASCAR Truck Series appearance. Through viral YouTube content and hands-on grassroots racing endeavors, McFarland has amassed millions of subscribers and a growing competitive résumé, making his debut as Pastrana’s teammate a landmark in his journey from digital stardom to professional racing.
“I’ve been lucky to drive a lot of really cool stuff, but Daytona in a NASCAR CRAFTSMAN Truck is a whole new level,”
McFarland said. — Cleetus McFarland, Digital Racing Personality
“This is my first time in the series, so I know it’s going to push me way outside my comfort zone, and that’s what makes it so exciting. I’m incredibly grateful to have partners like Black Rifle Coffee Company, BRUNT and Niece Motorsports backing us every step of the way. We’re going to go have some fun and see what this thing can do.”
— Cleetus McFarland, Digital Racing Personality
Behind-the-Scenes Access and Special Initiatives
The lead-up to the Fresh From Florida 250 will be chronicled via a multi-episode video series on Channel 199, Pastrana’s popular YouTube platform. This exclusive coverage promises fans an in-depth view of the preparations, including special one-off race liveries set to be revealed soon, capturing the excitement both on and off the track.
In a parallel effort to give back, Black Rifle Coffee Company, together with Pastrana, McFarland, BRUNT, and Niece Motorsports, will make a $100,000 contribution to Boot Campaign—a nonprofit focused on honoring and supporting U.S. veterans and their families.
Daytona’s Fresh From Florida 250 Promises High-Speed Drama and Impact
The Fresh From Florida 250, a fixture of Speedweeks at Daytona and one of the most unpredictable competitions on the Craftsman Truck Series schedule, is known for dramatic pack racing, constant lead changes, and multi-truck incidents that often determine the final outcome. Pastrana and McFarland’s participation is set to draw national attention, offering a blend of action sports prowess, social media reach, and community impact. The race will be broadcast live on Fox Sports 1 at 7:30 p.m. ET, bringing fans front-row access to both experienced champions and dynamic newcomers as they battle for NASCAR triumph.
