23XI Racing announced an expanded relationship with CELSIUS, welcoming the premium energy drink as the Official Partner and Exclusive Energy Drink for Corey Heim and the No. 67 team. The 23XI Racing CELSIUS partnership will showcase the CELSIUS brand alongside Heim throughout the NASCAR Cup Series season, starting with a special CELSIUS-themed livery on Heim’s No. 67 Toyota Camry XSE during the upcoming race at Daytona International Speedway on August 29.
Brand Presence Expands as Heim’s Schedule Grows
CELSIUS continues its support of Corey Heim, now in his second season as a development driver with 23XI Racing. Heim’s Cup Series program has increased to cover 12 races for the 2024 season. As an associate partner, CELSIUS will be visible on the No. 67 team’s uniforms, equipment, pit box, hauler, and on Heim’s driver suit. The zero-sugar, functional energy drink brand’s signature “LIVE. FIT. GO.™” motto will reinforce their commitment to fueling both on-track performance and team vitality throughout the year.
Team and Driver Emphasize Strength of Partnership
Steve Lauletta, president of 23XI Racing, highlighted the significance of the alliance, stating,
“We’re proud to have CELSIUS on board to support Corey and the No. 67 team this season,”
—Steve Lauletta, 23XI team president. He further added,
“CELSIUS has been a key supporter of Corey, and we look forward to working together as Corey and the team continue to grow and progress.”
—Steve Lauletta, 23XI team president.
Corey Heim, reflecting on his continued collaboration with the brand, said,
“I’m very grateful to continue my relationship with CELSIUS and look forward to representing the brand when the No. 67 team races this season,”
—Corey Heim, driver of the No. 67 Toyota Camry XSE, and
“Whether it’s on the track or off, CELSIUS has been a great partner, and I’m excited to have them alongside me again for what I expect will be a memorable season.”
—Corey Heim, driver of the No. 67 Toyota Camry XSE.
Partnership Sets the Stage for a Dynamic NASCAR Season
With the 23XI Racing CELSIUS partnership in place, the energy drink brand reaffirms its investment in competitive motorsports and athlete performance. The alliance is set to deliver increased visibility for CELSIUS and continued growth opportunities for Corey Heim and his crew as they pursue success at Daytona International Speedway and beyond in the NASCAR Cup Series.
