RFK Racing and Body Guard partnership took a significant step forward, as Fastenal Company announced a high-impact redesign of the team’s vehicles and gear on April 27th at Talladega. The legendary Fastenal blue will transition to the vivid black and orange of Body Guard, aiming to raise awareness and energize engagement with their flagship safety product line.
A New Look Reflects a Strategic Partnership
The shift in visual identity spotlights Fastenal’s evolving partnership with RFK Racing. By swapping out the well-known blue with the bold orange and black colors of Body Guard, Fastenal intends to reinforce its dedication to worker safety and product excellence. The new design is meant to be memorable for both longtime fans and newcomers, signaling the expanding role Body Guard aims to play within professional racing and beyond.
“This change is more than just a new look; it’s a strategic move to align our marketing efforts with our commitment to providing top quality safety products to our customers. The orange and black scheme is bold and memorable, much like our Body Guard products themselves,”
stated Pete Watkins, Marketing Strategist at Fastenal.
Highlighting Quality and Expertise
The Body Guard brand has transitioned its messaging to emphasize its role in safety, setting itself apart from standard private-label offerings in the market. Fastenal emphasizes the high standards achieved through deep technical know-how, a commitment underscored in their recent partnership announcement.
“Fastenal’s Body Guard brand has evolved from ‘engineered for survival’ to ‘engineered for safety’ to better reflect its core mission. Unlike typical private-label products, Body Guard offers high-quality safety solutions designed with extensive expertise,”
said Brent Roeder, Vice President of Sales at Fastenal.
“We leverage decades of experience and deep technical knowledge as we aim to ensure every product meets or exceeds market standards in quality and performance. By featuring the Body Guard paint scheme on the RFK Racing cars, we are confident that we will reach a broader audience and highlight the importance of safety in every industry.”
Enduring Relationships On and Off the Track
Fastenal’s connection with RFK Racing stands as one of the team’s longest partnerships. This latest milestone highlights not just a change in appearance, but a deepening of shared values around excellence, dependability, and a drive for success. The integration of Body Guard into every phase of team presentation—from the car itself to uniforms and haulers—reflects a mutual commitment to high standards.
“Fastenal is one of RFK Racing’s longest-running partners, and we’re thrilled to continue that relationship with the Body Guard brand,”
said RFK Racing President, Chip Bowers.
“Body Guard represents exceptional performance standards and dependable quality. These are values that align naturally with what we demand in everything we do on and off the track.”
Looking Ahead to the Future of the Partnership
Fans may have spotted Body Guard branding in select races before, but the official debut of the 2025 paint scheme at Talladega marks a definitive commitment to the RFK Racing and Body Guard partnership. Beginning with the 2026 racing season, the striking new branding will appear not only on the car, but also throughout the team’s competitive gear and haulers. Fastenal will continue to support RFK Racing’s operations, serving as a vital supplier while taking a secondary, yet still visible, role in the new design.
The partnership is set against the backdrop of high-profile NASCAR events, such as the DAYTONA 500 and the ongoing racing calendar. As RFK Racing moves forward with its bold new look and steadfast partners like Fastenal, the team is positioned to reach wider audiences and continue highlighting the importance of safety and reliability—both on the racetrack and in everyday industrial environments.
