Shell, a major name in global fuel, has expanded its partnership with Team Penske by launching the Joey Logano Race Day Rewards program, which targets savings for drivers every NASCAR Cup Series race day in 2026. Starting this Sunday with the Daytona 500 at Daytona International Speedway, participating Shell stations will offer members 22 cents off per gallon across every gasoline type on every race day, directly tying racing excitement to real-world savings on fuel.
Program Details Offer Savings All Season
The newly introduced Race Day Rewards program will run throughout the entire 2026 NASCAR Cup Series, giving members an opportunity to enjoy a discount of 22 cents per gallon every scheduled race day from February through November. Customers need only download the Shell App, enroll in the Fuel Rewards program, and opt in to the offer to access these savings at participating Shell stations, including savings on Shell V-Power NiTRO+ Premium Gasoline. This initiative is designed to allow both NASCAR fans and the general public to save money each race Sunday, regardless of prior membership status or motorsports fandom.
Easy Enrollment for Wider Access
This inclusive offer is not limited solely to NASCAR fans. By making the sign-up process open to everyone with the Shell App, Shell and Team Penske ensure that any customer, whether or not they follow motorsports, can participate in Joey Logano Race Day Rewards and benefit from weekly savings. Each scheduled Cup race day, for the full 37-week season, will trigger the discount for all eligible customers who fill up at the pump at a participating station.
Joey Logano’s Endorsement and Team Penske’s Role
Joey Logano, who has been driving the No. 22 Ford Dark Horse Mustang with Team Penske since 2013, expressed excitement about the reach of this program, emphasizing its broad appeal and simple sign-up process. He stated,
This is good for people that aren’t NASCAR fans, too,
Logano said. “Everybody can enjoy this one, which is super cool. You’ll be able to save 22-cents off per gallon on all gasoline on a race day. And that’s pretty exciting.
Highlighting the advantage over the season, Logano added,
It’s a 37-week opportunity for everybody and pretty simple to sign up … I think by the end of the day, everybody likes saving money. And if I can help them do that, then maybe they will root for the 22 car a little bit more, too.
Logano’s association with Shell and Team Penske has resulted in 35 Cup wins so far, and together they stand as long-term partners bringing real benefits to race fans and the wider public.
Shell’s Vision for Engaging Fans and New Customers
Zoë Baldwin, the General Manager of Mobility Marketing North America for Shell, described the new program as a unique and accessible opportunity. Baldwin commented,
We are so thrilled to be bringing this offer not only to motor racing fans, who are some of the most loyal fans in all of sports, but also to consumers as an introduction to the sport. The Race Day Rewards program is unique in that it rewards all fans and general consumers alike, is simple to opt in to, and provides 37 opportunities to save at the pump all season long.
Her remarks highlight Shell’s intent to welcome both seasoned motorsports followers and everyday customers to the promotion, making fuel savings a universal benefit tied to NASCAR excitement.
Building on Past Promotions
This season-long promotion marks the first time Shell has extended such a substantial offer for every race day. In the past, Shell has run shorter promotions like 20-cent discounts on the 20th of each month, distributed free $10 fuel cards to racing enthusiasts during special events in 2016 and 2017, and offered the “Winsdays” campaign—which cut pump prices after Joey Logano’s victories. However, the Joey Logano Race Day Rewards program raises the bar by running through each race day on the full Cup schedule, offering consistent value to both dedicated race fans and new participants.
What’s Ahead for Race Day Savings
By combining NASCAR excitement with seasonal savings, the Joey Logano Race Day Rewards program not only strengthens Shell’s connection to Team Penske and race fans, but also draws in everyday motorists looking for relief at the pump. As the program launches with the Daytona 500 and rolls on through November, NASCAR Sundays will double as an opportunity for customers across the country to experience the thrill of racing—and meaningful savings—with every fill-up.
