Natalie Decker announced T.N. Dickinson’s Witch Hazel as her primary sponsor for two major NASCAR O’Reilly Auto Parts Series events in 2026, kicking off at Daytona International Speedway on February 14 and continuing at Pocono Raceway on June 13. The Natalie Decker NASCAR sponsorship will see Decker driving the No. 35 Chevrolet Camaro for Joey Gase Motorsports alongside Scott Osteen, marking a prominent return as the field’s only woman and mother during the season opener at Daytona.
The Partnership and Its Unique Backstory
This new alliance follows a viral campaign, where T.N. Dickinson’s Witch Hazel publicly invited Decker to “be their Valentine” on social media. The playful post not only amplified online buzz but also confirmed Decker’s spot in the Daytona race, which serendipitously falls on Valentine’s Day. Coverage of the announcement captured attention from both national and motorsport media, signaling strong fan interest and engagement.
#TNCoolMomsClub and Fan Engagement Initiatives
The collaboration centers on #TNCoolMomsClub, a national effort to highlight stories of modern motherhood and foster deeper engagement with fans at and beyond the track. Decker, who became a mom less than a year ago, credits T.N. Dickinson’s Witch Hazel as essential in her recovery and daily routines after childbirth. As she continues her journey back into competitive racing, the sponsorship reflects both her racing goals and personal experiences as a mother.
“T.N. Dickinson’s Witch Hazel has been part of American households for generations, and Natalie represents our brand values strength, balance, and authenticity,”
said Bryan Jackowitz, President of Dickinson Brands Inc.
“Activating the #TNCoolMomsClub with Natalie at Daytona on Valentine’s Day makes this partnership especially meaningful.”
— Bryan Jackowitz, President of Dickinson Brands Inc.
Brand Visibility and Race Weekend Activations
For both Daytona and Pocono events, T.N. Dickinson’s Witch Hazel will have its branding prominently displayed on the No. 35 Chevrolet Camaro. Beyond the visual presence, the brand has planned extensive on-site fan activations at both venues, including product sampling, giveaways, and autograph sessions with Decker. Throughout race weekends, Decker will also promote these activities on her social media, aiming to bring fans closer to the action while spotlighting the partnership’s family-centered message.
“This partnership reflects who I am at this stage of my life,”
said Natalie Decker.
“Becoming a mom hasn’t changed my drive to compete, and I love that T.N. Dickinson’s Witch Hazel is meeting fans at the track through the #TNCoolMomsClub.”
— Natalie Decker
Upcoming Events and Anticipated Season Opener
An official unveiling of Decker’s car and a media event are scheduled in the Charlotte, North Carolina area before Speedweeks, with further details expected soon. The NASCAR O’Reilly Auto Parts Series’ opening event at Daytona will be broadcast live on The CW, offering fans nationwide a chance to witness Decker’s return to one of NASCAR’s most prominent stages, supported by T.N. Dickinson’s Witch Hazel and a fan-focused initiative celebrating strength and motherhood.
