Hiami Hooch, an energetic new force in flavored spirits and ready-to-drink cocktails, has signed on as the primary sponsor for Kyle Sieg’s No. 28 Chevrolet with RSS Racing in the NASCAR O’Reilly Auto Parts Series. The new partnership, centering on Kyle Sieg’s NASCAR sponsorship, will officially launch at the United Rentals 300 at Daytona International Speedway on February 14, 2026, setting the stage for an exciting season of racing and brand engagement.
A Fresh Brand Geared Toward NASCAR’s Loyal Audience
Hiami Hooch has quickly established itself as a brand for those who live life boldly, embracing vibrant packaging and powerful flavors. Their decision to partner with a rising NASCAR driver and a dedicated team aligns with their quest to reach fans who live loud and celebrate every mile. The brand’s dynamic persona and focus on energetic experiences are built to resonate with NASCAR’s passionate fanbase, making their entry into the motorsports scene both strategic and culturally relevant.
Kyle Sieg Brings Determination and Talent to the Track
Kyle Sieg enters the 2026 NASCAR season carrying the legacy of his racing family while developing his own reputation for consistency and fierce determination. Considered one of the sport’s promising young competitors, Sieg is recognized for maximizing his performance and demonstrating both the experience of a seasoned professional and the drive of an emerging star. This blend of heart and ambition closely mirrors the values that Hiami Hooch aims to embody as they expand their reach in the racing world.
RSS Racing’s Drive and Recent Upgrades Boost Expectations
RSS Racing has earned respect for its underdog resilience and results-oriented culture heading into the new season. The team’s recent decision to switch manufacturers to Chevrolet, along with the continuation of its technical partnership with a Haas factory-supported team, promises increased engineering and data support. These advancements will specifically help the team on superspeedways like Daytona, providing a strong foundation for competitive runs throughout the campaign.
Shared Values Forge a Unique NASCAR Partnership
The collaboration between Hiami Hooch and RSS Racing isn’t just about exposure; it’s built on shared values of family ownership, pride, and a relentless work ethic. Both partners credit their success to a deep love for their craft and a willingness to push boundaries. With Hiami Hooch infusing excitement and RSS Racing delivering heart and heritage, the sponsorship is set to offer more than just branding. Fans can expect special giveaways, exclusive merchandise, and a striking new paint design that honors both brands’ roots and visions for the future.
What Fans Can Expect at the Daytona Opener
The kickoff event at Daytona International Speedway will mark the beginning of this high-energy campaign, where fans will see the collaboration come to life both on and off the track. Innovations like limited-edition merchandise and engagement activities are anticipated, bringing additional excitement to the United Rentals 300. As Hiami Hooch makes its major entry into NASCAR with Kyle Sieg and RSS Racing, the partnership is positioned to make a memorable impact and showcase what committed, independent brands can achieve on a national stage.
