Denny Hamlin’s aspirations for 23XI Racing reached new heights following their remarkable victory at the 2026 Daytona 500, with Hamlin setting his sights on propelling the team into NASCAR’s elite. The win not only ended a challenging period for the organization but also demonstrated Hamlin’s commitment to turning 23XI Racing into a dominant force, competing alongside the sport’s most successful teams.
Daytona Triumph Marks a Turning Point for 23XI Racing
The breakthrough for 23XI Racing came as Tyler Reddick, backed by support from Riley Herbst, secured the team’s first win at the iconic Daytona 500, claiming the prestigious Harley J. Earl Trophy. This victory arrived after a difficult 2025 season and in the shadow of controversies, including a charter lawsuit that was resolved outside of court in December. The triumph brought the much-needed redemption that Hamlin and his co-owner, Michael Jordan, had been seeking, spotlighting the team’s growing capabilities beneath NASCAR’s brightest lights.
Hamlin, who is an experienced driver for Joe Gibbs Racing as well as 23XI’s co-owner, expressed immense joy at achieving this victory as an owner. Already a three-time Daytona 500 winner as a racer, this accomplishment cemented his reputation in a new role and signaled a resurgence for the Toyota Racing Development-backed squad. Reflecting on the previous season, Hamlin noted the team’s struggles, with Bubba Wallace’s win at the Brickyard standing as one of the few highlights in an underwhelming year.
“We, as a team, last year, did not win the amount of races we want or expect. … We expect lots of wins every year. We know that we give our team the resources to do that and last year was an underperforming year.”
— Denny Hamlin, Team Owner
Hamlin’s Vision for 23XI: Joining NASCAR’s Elite Teams
From its very beginning, 23XI Racing has targeted a place among the sport’s most powerful organizations, aiming to compete on equal terms with teams like Hendrick Motorsports (HMS), Joe Gibbs Racing (JGR), and Penske. Hamlin has been clear about striving for the top, wanting his drivers consistently in the top ten and establishing 23XI as the next powerhouse. With Reddick and Wallace now regularly performing at a high level and the recent Daytona 500 win, the team’s ambitions are coming to life.
Hamlin acknowledged the difficulty of challenging the long-standing dominance of the “big three,” but with continuous investment and the right lineup, he is confident they are closing the gap. He recognized the formidable reputation and resources the established teams possess, but remains determined for 23XI Racing to become a regular contender at the front of the pack.
“It’s hard to say that when you got two drivers right there at the top 10 in a field where the big three takes up 12 cars or 11 cars. We felt like we were the next team, like, we’re the next elite team; we’re done with that.”
— Denny Hamlin, Team Owner
Hamlin is candid about the steep challenges involved, noting the commitment required to compete with NASCAR’s “old guard.” Nevertheless, he sees each advance as a step closer to week-in, week-out contention for wins against the sport’s elite.
“We’re trying to infiltrate the old guard that has taken over the sport from the past few decades from their commitment, their winning pedigree, they got the best people, great drivers — it’s hard, really hard to overtake those guys, but we want to be one of the teams that can challenge that week in and week out.”
— Denny Hamlin, Team Owner
Supporting the 23XI Racing Crew Through Uncertainty
The charter lawsuit cast doubt over the future of several NASCAR teams, including 23XI Racing, raising questions about job stability and the possibility of the team being forced to shut down. Hamlin, partnering with Michael Jordan, took decisive steps to protect their crew, offering contract extensions that would secure 12 months of pay in the event the team ceased operations. This move was designed to provide peace of mind and showcase leadership through a period filled with uncertainty.
“We did our best to give everyone the security that no matter what, you’re gonna be here. Everyone who didn’t have a work contract, we gave a work contract to in the middle of last year to secure them for at least 12 months past the lawsuit. We did our best to make sure everyone was taken care of, and they stuck it out with us. But now, certainly, I’m sure a weight is lifted off them.”
— Denny Hamlin, Team Owner
These actions built loyalty within the organization, helping the crew remain focused and motivated. At Daytona, their commitment paid off, with 23XI Racing fielding four strong cars and ultimately achieving their landmark victory. The end of the lawsuit drama has brought renewed energy to the crew, as they unite around Hamlin’s vision and push towards establishing themselves in NASCAR’s upper echelon.
What the Future Holds for Hamlin and 23XI Racing
The Daytona 500 win marks a significant milestone for Denny Hamlin and 23XI Racing, validating a bold approach in the face of challenges and setbacks. With Reddick’s victory symbolizing the realization of long-standing goals, the team now stands firmly in the conversation among the sport’s top competitors. As Hamlin sets Denny Hamlin 23XI Racing goals for the future, the strengthened bond within the team—thanks in part to proactive actions during turbulent times—suggests that 23XI Racing is poised for a period of growth and further achievements on NASCAR’s grandest stages.
