NASCAR champion Kyle Busch and Rebel Bourbon have announced the Kyle Busch Rebel Bourbon release, an annual limited-edition Kentucky Straight Bourbon Whiskey, launching nationwide in February 2026. The collaboration between Busch and the official bourbon of Richard Childress Racing brings hand-selected barrels to fans, blending motorsport passion with the legacy of fine bourbon craftsmanship.
Kyle Busch and Rebel Bourbon Team Up for Special Release
The 2026 edition of Rebel Kentucky Straight Bourbon Whiskey Single Barrel Selected By Kyle Busch arrives after a successful partnership initiated the previous year. Each barrel for this batch was personally chosen by Busch, guided by Rebel Bourbon Master Distiller John Rempe. Bottled at 108 proof (54% ABV), the release pays tribute to Rebel’s continuing sponsorship of Richard Childress Racing, where Busch commands the No. 8 Chevrolet.
The bourbon stays true to Rebel’s signature wheated recipe, a tradition that dates back to 1849, assuring a blend of robust flavors and a smooth finish with just a hint of spice. Each bottle in this limited run is aged for four years and marked by its unique barrel details, from number to fill date. Priced with a minimum suggested retail of $39.99 per 750mL, the limited edition starts shipping this month and promises wide national availability.
Celebrating Boldness and Racing Spirit
Every element of the Kyle Busch Rebel Bourbon release reflects the racing world’s rebellious energy. The bottles feature the Lux Row Distillers embossing with a striking gold label, checkered flag motifs, and prominent RCR branding, highlighted by Busch’s signature and the No. 8 graphic.
Rebel Bourbon brand manager Philip Lux explained the connection between the brand and its racing collaborators:
“Kyle and the RCR team stand out as real rebels, doing things their own way with a defiant attitude to drive to win, and that lifestyle is what Rebel Bourbon is all about,”
said Philip Lux, Rebel Bourbon brand manager.
“Every bottle of our new Rebel Single Barrel is a one-of-a-kind, made in tribute to that rebel spirit in Kyle and all of us.”
said Philip Lux, Rebel Bourbon brand manager.
Bottle signings featuring Busch and Rempe are planned across major race markets during the 2026 NASCAR season, creating opportunities for fans to connect with the star driver and the master distiller behind the release.
Kyle Busch Shares His Excitement
Now in his third year driving with Rebel Bourbon branding, Kyle Busch emphasized the excitement he feels with this ongoing partnership and special bourbon project.
“For the third year now I’m proud to race with the Rebel brand, and having the opportunity to create another run of KB 108 with Rebel’s John Rempe has been a total thrill,”
said Kyle Busch, two-time NASCAR Cup Series champion.
“I’m proud to have my name and the No. 8 on every bottle and I think fans are really going to enjoy it.”
said Kyle Busch, two-time NASCAR Cup Series champion.
Busch will drive the No. 8 Rebel Bourbon Chevrolet in select NASCAR Cup Series events during the 2026 season, including the DuraMAX Grand Prix in Austin, Texas, on March 1. Rebel Bourbon encourages fans to stay connected via their social media platforms and official website for updates on product availability and event details.
A Legacy of Award-Winning Bourbon and Racing Heritage
Rebel Bourbon, produced in Bardstown, Kentucky by Lux Row Distillers under the guidance of John Rempe, is built on a wheated mash bill rooted in its 1849 origins at the Stitzel-Weller distillery. The brand’s dedication to originality and boldness is underscored by recent accolades, including Single Barrel American Whiskey of the Year for Rebel 10-Year at the 2025 Bartender Spirits Awards, double platinum at the 2025 ASCOT Awards, and double gold honors at both the San Francisco World Spirits Competition and the SIP Awards.
Luxco, the parent company that was founded in St. Louis in 1958, brings a broad spirits heritage under the MGP Ingredients Inc. Branded Spirits division. They produce and import a number of premium and award-winning spirits across multiple distilleries, such as Ross & Squibb Distillery in Indiana, Limestone Branch Distillery in Kentucky, and Destiladora Gonzalez Lux in Mexico.
Richard Childress Racing: Over 50 Years of Excellence
Richard Childress Racing (RCR), established in 1969, is renowned for its competitive legacy in American racing. With over 200 wins and 17 championships—six of which were earned by legendary driver Dale Earnhardt—RCR is integral to NASCAR history. The 2026 Cup Series lineup features two-time champion Kyle Busch and race-winning driver Austin Dillon, along with rising talents Jesse Love and Austin Hill competing in the NASCAR O’Reilly Auto Parts Series.
What This Release Means for Fans and Collectors
The Kyle Busch Rebel Bourbon release embodies a fusion of expert distilling and motorsport passion, appealing not just to whiskey aficionados but also racing enthusiasts. With each bottle presenting a unique character and a design that celebrates both the sport and the rebel ethos, collectors and fans alike have an opportunity to own a distinctive piece of racing and bourbon history. As Rebel Bourbon expands its engagement through bottle signings and race events across the country, the brand continues building on its legacy of bold tradition and passionate partnerships.
