Spire Motorsports is set to continue its collaboration with B’laster Holdings, as the trusted automotive brand returns to the NASCAR Cup Series as a primary partner for the 2026 season. This renewed Spire Motorsports NASCAR partnership will feature veteran driver Michael McDowell at the wheel for two high-profile races, bringing the company’s brands back to a prominent spot on the national stage.
Details on Race Schedule and Branded Appearances
The No. 71 Chevrolet, driven by Michael McDowell, will highlight the B’laster brand during its appearance at Atlanta Motor Speedway on February 22. Later in the season, the GUNK brand will take center stage when the car races at Talladega Superspeedway in Alabama on April 26. Notably, McDowell secured his second pole position of the 2025 season at Talladega, underscoring the team’s competitive edge at this venue.
Looking Back at a Productive Partnership
B’laster Holdings began its partnership with Spire Motorsports in 2025, a season that saw McDowell achieve a 13th-place finish at Talladega with GUNK as the primary sponsor. That same year, the team celebrated a top-five finish at Autódromo Hermanos Rodríguez in Mexico City, where the No. 71 car sported the B’laster livery. These milestones have reinforced the brand’s visibility and solidified the relationship between driver, team, and sponsor.
“Racing is the ultimate proving ground, and that mindset is deeply embedded in everything we do at B’laster,”
said Matt Bender, Marketing Director at B’laster Holdings.
“Partnering with Michael and Spire Motorsports allows us to put our brands in front of passionate fans while reinforcing what B’laster and GUNK stand for – performance, reliability, and getting the job done under the toughest conditions.”
– Matt Bender, Marketing Director at B’laster Holdings
McDowell’s Impact and Experience on the Track
Michael McDowell, a staple in the NASCAR Cup Series for 18 seasons, has established an impressive record with two career wins, eight pole awards, 14 top-five finishes, and 50 top-10 results. Highlights include victories at Daytona International Speedway in 2021 and at Indianapolis Motor Speedway in 2023, both earning him playoff berths and strengthening his profile within the sport. His experience and consistent performance add credibility to the renewed partnership, with potential for further success at Atlanta and Talladega.
“I’m thankful to represent B’laster Holdings again in 2026,”
said McDowell.
“We’ve built a strong partnership over the years, and their support means the world. Atlanta and Talladega are tracks we feel good about and real opportunities for us to race our way to Victory Lane.”
– Michael McDowell, NASCAR Driver
B’laster’s Role and Commitment in Motorsports
Established in 1957, B’laster has built its reputation in race shops and garages throughout the country. Offering an extensive range of products, from penetrants and lubricants to specialty chemicals, B’laster supports both professional mechanics and DIYers in getting the job done right, even under the demanding conditions of motorsports competition.
Upcoming Races Set for National Audience
McDowell’s B’laster-liveried No. 71 Chevrolet will hit the track at Atlanta Motor Speedway on Sunday, February 22 at 3 p.m. EST. The GUNK-branded car will follow at Talladega Superspeedway for the Jack Link’s 500, scheduled for Sunday, April 26 at 3 p.m. EDT. Both events will receive live television coverage on FOX and radio play-by-play on SiriusXM NASCAR Radio Channel 90, offering automotive enthusiasts across the nation an opportunity to follow Spire Motorsports’ efforts in real time.
The Broader Significance of the Renewed Sponsorship
This ongoing partnership between Spire Motorsports, B’laster Holdings, and Michael McDowell deepens the existing ties between established brands and the NASCAR fanbase, supporting both competitive racing and the reputation of trusted automotive products. As they prepare for another season, the collaboration draws from past on-track successes and looks ahead to new achievements at Atlanta Motor Speedway and Talladega Superspeedway, with high hopes of reaching Victory Lane once again.
