Corey Heim praises Michael Jordan for his active involvement in NASCAR’s 23XI Racing, challenging assumptions that the basketball legend only plays a distant financial role. The praise comes after a milestone Daytona 500 victory for Tyler Reddick and the 23XI Racing team, with Michael Jordan and Denny Hamlin at the heart of celebrations in Victory Lane, underscoring Jordan’s commitment to the sport beyond his NBA legacy.
Michael Jordan’s Direct Involvement at 23XI Racing
Contrary to popular belief that Michael Jordan simply supports from afar, Hamlin and team insiders consistently highlight Jordan’s regular attendance at team meetings and trackside events. Long before co-founding 23XI Racing, Jordan was a familiar face at tracks, demonstrating his passion for NASCAR. Hamlin once revealed that Jordan is unafraid to address issues during meetings, critiquing communication and ensuring that the team maintains a championship mindset. This proactive approach influences the atmosphere in team gatherings, keeping everyone focused and accountable.
Corey Heim Shares His Personal Experience
Heim, who has been involved with 23XI Racing as a part-time driver, echoed the sentiment regarding Jordan’s direct influence and support within the team. In his own words:
“Yeah, he’s (Michael Jordan, team co-owner) a lot more involved than most people think.”
– Corey Heim, Driver
Heim elaborated further on Jordan’s regular outreach and motivational presence after key races:
“After pretty much every Truck win last year, he reached out to me with congratulations, and every time I ran good, bad, or indifferent in a Cup car, he’d reach out and share some words. I always thought that was motivating to have an owner, but also an owner that’s very involved and motivated.”
– Corey Heim, Driver
Heim also remarked on Jordan’s surprising availability and continuous support:
“Think everyone knows he’s probably a busy guy, but seems like he always makes time to pay attention and stay in the loop with the 23XI side of things. Him and Denny (Hamlin) have been just awesome so far. Didn’t know what I was expecting getting into it, but definitely a lot of support,”
he continued. – Corey Heim, Driver
Jordan’s Presence Beyond Celebrity Status
Michael Jordan’s association with NASCAR and 23XI Racing not only attracts attention due to his iconic NBA reputation but also has a significant internal impact. Hamlin has often pointed out that Jordan’s passion for racing sees him attending more races than many realize, sometimes walking the garage unnoticed. His participation extends well beyond ceremonial appearances, as he regularly engages with the team and monitors developments throughout each season.
Perspective from Industry Veterans
Former crew chief and Fox commentator Larry McReynolds reinforced these observations in his remarks on NASCAR Daily Overtime. McReynolds highlighted a recurring trend where celebrity owners take on nominal roles, rarely seen by teams or fans. Jordan, however, is an exception—he remains consistently involved, regularly spending time with team staff and drivers, ensuring his presence is felt each week rather than only when cameras are present.
Impact on Team Culture and NASCAR
Jordan’s efforts have cultivated a culture of accountability and unity within 23XI Racing, making him an influential figure in shaping team dynamics. His hands-on leadership inspires drivers like Corey Heim and resonates throughout the organization, setting a standard distinct from that of typical celebrity investors. Jordan’s blend of high-profile visibility and deep, behind-the-scenes commitment is reshaping perceptions about celebrity ownership in NASCAR. As 23XI Racing continues to build momentum following their Daytona 500 triumph, Michael Jordan’s active role points to further growth and achievements for the team as the season unfolds.
