BlueHighway.ai has been announced as the main sponsor for Rick Ware Racing and the No. 51 Chevrolet, driven by Cody Ware, at the upcoming Autotrader 400 NASCAR Cup Series race, set to take place this Sunday at EchoPark Speedway near Atlanta. This significant Cody Ware BlueHighway.ai partnership is set to introduce BlueHighway.ai’s innovative approach to urban transportation before a national audience, leveraging NASCAR’s broad reach to showcase a vision for the future.
Urban Waterways Take Center Stage with BlueHighway.ai
Standout Management Group (SMG) facilitated this arrangement, which includes showcasing the “Urban Mobility. On Water.” branding on Cody Ware’s car. BlueHighway.ai is taking this opportunity to officially present its vision for transforming underused waterways in American cities into highly efficient transit corridors. The company’s concept involves using water routes for passenger travel, city deliveries, and automotive distribution in a cleaner, faster, and less congested way than traditional roadways.
BlueHighway.ai’s framework has three foundational services. First, Blue Journey™ delivers zero-emission passenger mobility that connects vital points like airports and downtown hubs for quicker, dependable trips. Second, Blue Parcel™ uses water routes to support urban logistics, aiming to relieve traffic and reduce pollution in dense metro areas. Finally, Blue Auto Network™ helps auto manufacturers and dealers move vehicles more efficiently, bypassing crowded city streets entirely.
“Blue Highway is building a water-based infrastructure platform designed to move people, goods and vehicles more efficiently in America’s largest cities. Through Blue Journey™, Blue Parcel™ and Blue Auto Network™, we are activating underutilized waterways as high-performance transportation corridors,”
Tim Ziss, Founder of BlueHighway.ai.
“NASCAR provides a national stage to introduce this vision – a modern mobility platform that is scalable, sustainable and built for the next generation of urban growth.”
Rick Ware Racing Welcomes a Vision for Change
BlueHighway.ai’s innovative model leverages electric hydrofoil vessels and advanced digital networks to reshape mobility infrastructure in metropolitan areas. Their partnership with Rick Ware Racing represents a step toward broadening their platform, aiming to reach an audience primed for innovation and technological progress.
“We’re proud to welcome BlueHighway.ai to Rick Ware Racing,”
said team owner Rick Ware.
“NASCAR gives brands a powerful platform to tell big stories, and BlueHighway.ai has a bold vision for the future of transportation. It’s an honor to introduce their vision to race fans this weekend.”
Cody Ware Looks Ahead to Atlanta Race with New Support
Cody Ware heads to EchoPark Speedway following a notable performance at the Daytona 500, where he took the lead for two laps and consistently remained at the front of the pack. Reflecting on the upcoming race and new sponsor, Ware expressed enthusiasm for BlueHighway.ai’s mission and the momentum he brings from Daytona.
“It’s always great to bring a new brand into the sport, especially one focused on changing how cities move,”
Cody Ware said.
“We’re coming off a strong run Daytona, and I’m looking forward to having the BlueHighway.ai Chevrolet up front again at Atlanta.”
Additional support for the No. 51 Chevrolet in the Autotrader 400 includes associate partners Flywheel, Parts Plus, and Jacob Industries. Fans can catch the race live at 3 p.m. EST, broadcast on FOX and SiriusXM NASCAR Radio.
Partnership Signals Drive Toward Sustainable Urban Mobility
This partnership between Cody Ware, Rick Ware Racing, and BlueHighway.ai demonstrates NASCAR’s role in supporting brands committed to sustainability and forward-thinking transportation solutions. As BlueHighway.ai takes advantage of this national stage, the exposure may accelerate its efforts to establish waterways as essential urban mobility corridors, potentially impacting city transit strategies and setting an example for eco-conscious logistics in motorsports and beyond.
