Brad Keselowski’s No. 6 Ford Mustang will feature a new look at the March 1 NASCAR Cup Series race at the Circuit of the Americas, as RFK Racing has confirmed a primary sponsorship deal with Graza, a prominent olive oil brand. The Brad Keselowski Graza sponsorship marks the company’s debut as a leading partner in NASCAR, while ensuring continued brand visibility for Graza across the 2026 season.
Graza Announced as Primary Sponsor for COTA Race
Roush Fenway Keselowski (RFK) Racing revealed today that Graza, a fast-growing name in Extra Virgin Olive Oils, will headline Brad Keselowski’s No. 6 entry during the upcoming race in Austin, Texas. Graza’s signature green labeling and bold packaging will now be seen on one of NASCAR’s largest stages, highlighting their venture into motorsports partnerships. Additionally, Graza’s agreement includes serving as an associate partner with Ryan Preece’s No. 60 Ford Mustang throughout the 2026 NASCAR Cup Series, creating ongoing presence for the brand among racing fans.
Shared Ambitions Drive Partnership
The collaboration is rooted in a common drive for innovation and standing out in their respective industries. RFK Racing has earned a reputation for aggressive competition, which aligns with Graza’s disruptive and bold approach in the culinary world. By embracing risk and focusing on quality, both organizations look to leverage their strengths for mutual benefit on and off the track.
“They are authentic, bold, and focused on creating a terrific culinary experience that is steeped in quality,”
said Chip Bowers, President, RFK Racing.
“That commitment to excellence is what has established fans of their product from the very first taste; we’re proud to be aligned with another best in brand company.”
Graza’s Strategic Move in Motorsports
This season marks Graza’s first appearance as a primary sponsor in NASCAR, making their debut at one of the sport’s most challenging venues in Austin, Texas. The 17-turn layout at Circuit of the Americas provides a prominent stage as the company targets new audiences, while its ongoing associate partnership with Ryan Preece ensures continuous engagement for the 2026 campaign. The alliance is positioned to energize both teams’ fan bases by blending Graza’s lively brand identity with the high-stakes excitement of NASCAR racing.
“We’re thrilled to partner with such an outstanding team like Roush Fenway Keselowski (RFK) Racing, and introduce ourselves and our delicious products to their loyal fan base,”
said Andrew Benin, Graza co-founder & CEO.
About Graza’s Fast Rise
Since its founding in 2022, Graza has rapidly gained attention for delivering single origin Extra Virgin Olive Oil in easy-to-use squeeze bottles. Their mainstay products, Drizzle and Sizzle, as well as innovations like refillable cans, glass packaging, and the newly introduced Frizzle high-heat cooking oil, have driven brand recognition in a crowded market. By moving into motorsports with Brad Keselowski and RFK Racing, Graza strengthens its footprint among passionate sports fans across the country.
The Impact of the New Partnership
As Graza’s branding debuts at COTA, the partnership with Brad Keselowski and RFK Racing promises expanded exposure for both organizations. The ongoing association with Ryan Preece next year will further embed Graza within the NASCAR calendar, bridging the worlds of high-performance racing and culinary innovation. Fans can look forward to unique collaborations and activations that connect quality racing with exceptional olive oil experiences throughout the upcoming seasons.
