FICO, known globally for analytics and credit scoring software, is renewing its collaboration with Richard Childress Racing to promote financial literacy among NASCAR fans. The new Kyle Busch FICO partnership begins with two-time NASCAR champion Kyle Busch driving the No. 8 FICO Chevrolet in the Cook Out 400 at Martinsville Speedway on Sunday, March 29, aiming to highlight credit education and money management.
FICO Renews Commitment to NASCAR Community
The partnership’s return sees FICO aligning with Richard Childress Racing (RCR) and utilizing Kyle Busch’s influence to reach millions of fans concerned about building better financial habits. The initiative is focused on making financial planning, credit fundamentals, and overall money management accessible and understandable for NASCAR’s diverse supporter base.
“We welcome FICO back to RCR and look forward to utilizing the star power of Kyle Busch and the brand recognition of RCR to help highlight the importance of financial literacy to race fans,”
said Mike Verlander, president of Richard Childress Racing.
Providing Tools and Education to Empower Fans
FICO, RCR, and Kyle Busch together are working to extend financial resources that help fans throughout the country achieve greater financial independence. These resources are designed to support goals such as affording higher education, buying homes or vehicles, and launching small businesses.
“A well-rounded understanding of financial literacy is important and I look forward to working with FICO to help our fans across the country deepen their knowledge and achieve financial independence,”
said Kyle Busch, two-time NASCAR Champion.
“Through their credit educational resources, I look forward to helping give NASCAR fans from all walks of like access to financial tools to help them across every phase of life.”
A Multi-Race Effort to Spread Financial Awareness
The renewed Kyle Busch FICO partnership will unfold over several NASCAR Cup Series events. After the Cook Out 400 at Martinsville Speedway, Busch will steer the No. 8 FICO Chevrolet again at the Brickyard 400 at Indianapolis Motor Speedway on July 26, and the anticipated Chase race at Phoenix Raceway on October 18. Throughout the season, FICO will engage fans by providing practical financial guidance and emphasizing the need for strong credit knowledge.
Expanding Education with Workshops and Digital Tools
A major highlight is the free Score A Better Future® (SABF) workshop planned alongside the Phoenix Raceway event. During this workshop, FICO credit experts will break down how FICO® Scores impact various lending decisions—covering factors in score calculation and offering tips to improve financial understanding. Details about the event will soon be updated on FICO’s official SABF page.
“We look forward to working with RCR and Kyle Busch again to inspire NASCAR fans nationwide to take advantage of our free financial and credit education resources and put themselves in the driver’s seat of their financial future,”
said Nikhil Behl, president of software at FICO.
“It is essential for people to understand their FICO Score and the factors that influence it.”
Why Understanding FICO® Score Matters for Fans
The FICO® Score is a key credit tool, used by 90% of the leading U.S. lenders to approve applications for personal loans, mortgages, auto loans, credit cards, and other products. Beyond scheduled workshops, FICO supports fans and consumers through the myFICO® platform—letting people check their credit scores for free, monitor updates, and use digital tools to boost their financial literacy. The platform’s website and mobile app provide a range of materials to help anyone better manage and understand their credit profile.
Driving Forward: Impact and Expectations
By leveraging the popularity of NASCAR events and the reach of drivers like Kyle Busch, this partnership aims to close the gap in financial and credit knowledge across the racing community and beyond. With multiple events, free resources, and creative fan engagement, FICO and RCR look to set a standard for financial literacy outreach in sports, giving fans actionable skills to steer their finances confidently, whether they are attending the races or following along nationwide.
